Video Becoming Key to Communications in Australia

Online video communications are becoming increasingly important and businesses are in danger of missing out on vital consumer spend if they don’t catch on soon, warns Robin Sands of Australian digital agency CDAA.

“We’re seeing a lot of activity internationally that is all pointing to a large percent of online marketing spend going towards video communications and online distribution. Australian businesses are picking up on the trend and, as the NBN rolls out across Australia, the use of video as a marketing channel is only going to rise. Businesses need to add video to their strategy now so they don’t miss the boat,” said Sands.

“The next generation are by passing traditional search engines and turning to YouTube to research questions. Once they find a video that answers their question, it’s simply a matter of clicking a button and they’ve shared the video across their many social media streams, added Sands. “This is where the power of social media really lies, when a customer shares your video and exposes your brand to hundreds of their peers.”

CDAA has announced a partnership with local Adelaide production house Visionation which will enable them to include a full suite of video production capabilities in the digital marketing strategies available to their clients.

“Our goal is to offer services covering every aspect of digital development and marketing to our clients,” Sands explained. “Add Visionation’s production skills to our digital marketing and social media expertise and we’ve created a very strong offering that will help future proof our clients.”

Needless to say, not everyone who can build a Website can supply quality video to the site, so it may be better to engage an agency that can provide video services. But it’s true that as consumers start to see the Internet as their other TV, they’ll expect video content on the sites they frequent.