Monthly Archives: September 2012

• Tuesday, September 11th, 2012

  What Your Organization’s Colours Say About Your Brand

  We’ve always suspected that the colours we choose for logos, stationery, signage, and other identifications has something to do with who we are. Here’s a handy guide to colour and marketing. which can be found in handy chart form here (click on the image to see the full infographic):  

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• Wednesday, September 5th, 2012

  Aussie Brands Thrive in America

  Australians working on establishing a brand are in a unique position. Yes, they are “Down Under” and seemingly physically isolated in comparison to Europe, for example, where it’s possible to visit three countries in a day. It’s about 7,500 miles from Sydney to L.A. However, it’s arguable that Australians have never been in a better position to take their brand global. The success of Australians who already made the leap paves the way. What do American consumers know about Australia? Not much. But they know about Paul Hogan, and his famous “we’ll put a shrimp on the Barbi for you.” Now Americans know he is not referring to a doll. Americans like Foster’s Lager, enough so that they can tell real Foster’s (the oil can …

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