Tag Archives: brandme

• Friday, April 12th, 2013

  YouTube’s New One Channel and Your Business

  

  Just last month YouTube launched a new design platform called YouTube One Channel. If you didn’t know, YouTube is the 2nd most popular search engine in the world, so if your business does not have a presence on there, you are missing out on having customers find you through video. With the new YouTube redesign, now, more than ever you need to get your business onto video and in front of millions of searchers. What is YouTube One Channel? Many of the new features of YouTube One Channel are tools that allow you to optimize and customize your YouTube Channel to get your branding and message in front of users on all types of devices. Here is a graphic to show you more about the …

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• Wednesday, April 10th, 2013

  Online vs. Offline Retailer Sales Trends in Australia

  Australian sales trends have had their ups and downs over the past year. There has been much speculation over whether online sales are cutting into the traditional, or offline sales, and this report  sheds some light into the differences. 2012 was a year of fluctuations for online retail, with growth peaking near 30% in February then dropping to below 20% in April, before recovering to 25% in July. The last recorded data from NAB’s Online Retail Sales Index, collected in October; growth was steady at 26%. In contrast offline retail sales growth languished at sub-5% levels all year, with some months recording decreases. In November, the more recent run of ABS retail trade figures, there was no change in sales month on month. Here are …

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• Tuesday, April 9th, 2013

  Flash Drives Move the World

  

  Trial and Error Every organization has to go through some trial and error to find their way out there in the marketing world.  It takes good knowledge and experience to successfully move your business toward the front of the pack. There are always so many choices to make when you are working on your plan to promote your business.  Of the many methods for accomplishing that goal, using promotional products is a tried and true method of getting a large number of eyes on your business name and logo. Size Matters To find the most helpful giveaways you need to know your audience well.  But there are some universal products which everyone finds to be helpful in their marketing and one of the hottest promotional …

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• Saturday, April 6th, 2013

  How Coca Cola ‘Outfizzed’ the Competition with Social Media and Personalisation

  This is a marketing case study that is about a very interesting personalised campaign that Coca Cola ran over the summer of 2011. The results show the importance of personalisation in marketing. The Coke campaign made people feel special similar to the way promotional products make people feel important. Backstory: In an effort to adapt to the changing environment of how people connect with each other, Coke launched a campaign aimed at connecting friends online and offline with the goal of increased branding and sales during the summer when sales are always strongest. Objectives: The primary campaign objective was simple: increase consumption of Coca-Cola over the summer period. The secondary objective was to get people talking about Coke again. Strategy: Coca-Cola wanted to promote the …

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• Saturday, April 6th, 2013

  Ruga Beanies Are Stylin’

  Find Your Spot As you spend time considering all the promotional products available for your business there are so many considerations and decisions to make.  Picking the right item, along with the message for it and then the color, logo, font and everything else can be a challenge for some of us. But there are some common products which seem to please all the people! Narrow Your Choices There is a particular product which is always welcomed warmly by anyone who receives it; this one is a promotional Ruga Knit Beanie. Nothing stands out and transmits a message quite as well as any type of promotional headwear.  It is right at eye level for most people and because we are generally looking at each other’s …

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• Thursday, April 4th, 2013

  A Titan Torch Lights the Way

  Bright Lights for Marketing When you are in charge of marketing it is never simple but it can bring a smile, taking clients out to dinner, giving out free gifts, it’s all a bit of fun.  But in reality you do have to be paying attention to what will be the most successful for your particular product or service.  This has some heavy implications because increasing the name recognition of your business is what will make you more successful. This goal is very simply accomplished by using promotional products in your marketing plan. Keep Moving Forward Amongst all the wonderful benefits that come along with implementing promotional merchandise one of the most significant is the fact that every marketing budget can find something that will …

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• Tuesday, April 2nd, 2013

  A Paddington Duffle Bag Will Take You Far

  Keep Options Open The current times are bringing better economic numbers however it seems like marketing just keeps getting more expensive.  But you always have to keep spreading the word about your company to keep growing and promotional products should definitely stay in the mix. However, there is free stuff and there is really good free stuff, and you know you have to make smart choices for you company. Never a Loser If your company has been using promotional merchandise to grow your brand recognition about your business then you know all the benefits to be had from this practice.  But repetition is never a bad thing when it comes to making your company more successful: So many choices for success Free gifts make everyone …

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• Friday, March 29th, 2013

  The Growth of Retail Apps: Brick and Mortar’s Digital Light at the End of the Tunnel

  Despite the increase in ecommerce and online shopping, the offline retail industry is still going strong world-wide. Retail stores large and small just need to learn to adapt to a digital world and that adaption seems to be emerging in the form of retail store apps. That is applications built for mobile devices that help shoppers identify sales or join loyalty programs for retail stores. A recent study from Flurry.com shoes that shoppers are spending an increasing amount of time using retailers’ applications. “Consumer time spent in Retailer Apps has skyrocketed by 525% from December 2011 to December 2012. This growth far exceeds total shopping app growth of 274%, as well as overall app growth of 132%.” It is important to note that time spent …

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• Saturday, March 23rd, 2013

  Customer Retention Costs Less than New Customer Acquisition

  In our super-sized world of big business, customer relationships have fallen by the wayside.  In the past, the small business owner had a “corner store” and knew all of his customers by name and had their preferences committed to memory. In today’s market, a small business might have thousands of customers and the owner may hardly know a single one. The connection between the proprietor and customer is often a missing component for businesses even though common sense tells us that a customer that feels special or important has a much greater propensity to stay with a company. Instead of concentrating on knowing the customers they already have, businesses have taken to spending money on acquiring new customers, in the “bigger is better” mentality. Studies …

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• Friday, March 22nd, 2013

  Spread the Word with a Conference Bag

  

  Moving On When a marketing manager is looking around for the very best products to use in your promotional marketing plan then that is a smart manager who is aware of how effective these products are for a marketing plan.  Those businesses that use promotional merchandise to hand out to their clients and their target market audience are more successful than those who choose not to.  These products are very popular with all industries, budget friendly, and are an effective technique to increase the business name recognition. Everyone Goes A particular event which most businesses participate in is the tradeshows or conferences and these are always good opportunities to spread the word about your company.  One particular item that is great for tradeshow or conference …

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