Whether it’s in a press release, a PowerPoint, or a speech, marketers are always looking for the concise, understandable and memorable way to say what we mean. Don’t underestimate the difficulty of the task–frequently, as inventors, or entrepreneurs, or marketers, we’re so close to the situation that the obvious solution is often elusive. Sometimes the solution is as simple as 1-2-3. For some reason, expressing ideas in 3s caught on and has not really ever let go. Maybe it’s the Holy Trinity. Or maybe it’s the Jackson Five and their ditty “ABC.” (“It’s simple as 1-2-3, do re mi, ABC, baby you and me.”) “For it’s one, two, three strikes you’re out at the old ball game.” There’s first, second and third base, but no …

When it comes to looking for promotional products to promote your business, you want to keep in mind what might work best for your clients.  Depending on how they work, at a desk, on a manufacturing floor, out of a car, will help you make a good determination of what item would be best suited and most useful for them. Used Every Day While there are numerous promotional items that might fit the bill one is definitely a winner for any work place or type of work, the sticky note.  Actually the sticky note is never confined just to the work place, they are at home, in the car, at school or wherever anyone will be.  They are one of the most handy paper products …

Every product or brand strives to appeal to a consumer who seems most likely to embrace the brand, because of the consumer’s demographic or the product’s unique selling features, to embrace the brand. There are customer relationship management (CRM) software systems available that can sift through thousands of characteristics to paint a portrait of what the ideal customer for the product looks like, demographically speaking. Industries routinely talk about their “sweet spot,” the crosspoint of consumer demographics and product features that make it most likely a given person will buy a product. But what then? After the product is marketed to the most likely customers–the “low hanging fruit”–the product then must be marketed to those outside the sweet spot.  They too must be given reasons …

Take a Guess Guess what you need to make your business boom?  You need to use promotional products every day!  If you are not already on the bandwagon then you are behind and that is not a good place to be.  So go ahead and take a look at all the promotional products out on the market, you will be amazed at the numbers of them.  They are all available to be handed out to your clients and prospective clients to make your business growth a reality. Which One to Choose? Here’s the hard part, there are so many promotional merchandise items it is really hard to narrow it down to what your budget will allow.  You have to consider what would be useful to …

Best Ideas To sell your business to your clients and prospective clients you have to constantly be moving forward with new ideas and methods.  All promotional ideas have to be given careful consideration because you never know which one is going to be a big winner.  However, every business should be using some type of promotional product as these are proven successful for every type of industry. Hangin’ Around One promotional item you should take a good look at is the promotional lanyard.  They are being used more and more as security becomes a bigger issue in most businesses and industries.  All companies need to control their workspace, so one of the ways to do this is to be able to identify the employees easily.  …

What’s the Marketing Plan? There are always so many choices to make when you are working on your plan to promote your business.  Of the many methods for accomplishing that goal, using promotional products is a tried and true method of getting a large number of eyes on your business name and logo.  Check around with different promotional companies and get some samples of different products to see for yourself. Keep It Close at Hand One of the hottest promotional items right now is a promotional flash drive or USB drive.  This is a handy little promotional item which clients, especially your high tech clients, will find particularly useful. Small size so can travel everywhere Customizable shapes and sizes Comes in any memory storage size …

How Do You Keep Up With Your Schedule? Few promotional items are as useful as a promotional portfolio.  Every person who is juggling their schedule and their life could use one of these handy items.  So to give them away as a promotional marketing product just makes good sense for your business. Want A Freebie? These are excellent giveaways to any of your clients or prospective clients.  When you choose a high quality portfolio you will be handing out a product which is immensely helpful to those receiving it and they won’t forget you or your company. Choices, Choices Sizes can be whatever you want them to be. Leather, vinyl, rubber, pick a material suitable for your clients Colors are endless, they don’t have to …

Infographic Credit: PostRocket A new infographic provides marketers with a handy reference on the 17 Survival Tips for Facebook Marketing. They range from Don’t Oversell (No. 5) to Keep It Short (it’s a post, not a novel). Marketers can check their posts against the tips and track the results.

Check Out Marketing with Promotional Products When you are looking for the next great thing to promote your business, don’t hesitate to use some promotional items.  They are tried and true out there in the business world and they will be of great use to you and your company.  You need to take a look around and find the best items to suit your marketing plan. Luxury or Reasonable Items Many of the promotional items you will find are small and reasonably priced, very useful in all types of settings and with all types of businesses.  Products such as pens, mouse pads and magnets are proven to help spread the word about your business, so you should take a careful look at them.  However, there …

Infographic Credit: AlphaDigital Australian marketers will want to play close attention to the latest research on social media and online growth in Australia, compiled by It’s obvious that the social media will play an increasingly important role as an “influencer” in consumer purchases, so every marketer should consider a social media component to a marketing plan. To get a feel for where we are, consider that 70 percent of all purchases are now researched online prior to sale, and that Facebook’s roughly 11 million Australian users represent 65 percent of all Australian Internet users. Twitter is the fastest growing social media outlet, with 1.8 million users, adding 200,000 in the month of April alone. But take note of Pinterest, which is driving more referral traffic …