Want To Try? Of the tons of promotional products out there some are a little more special and sweeter than others.  This is not to say that your typical promotional pens and mugs are not really rockin’ products because they certainly are, but there are some items which are a bit different.  In your business you may have the ability and latitude to use some merchandise that is a bit outside of the norm. Have Some Fun Bringing some new and yummy promotional products will be a very nice surprise for your clients and prospective clients.  One of the more delicious of these items is the M & M’s in a Drum, a cheery little see through round container filled with the yummy candy we …

According to a recent survey, 83 percent of consumers have a more positive image of a product or company when it supports a cause they care about. The Cone Cause Evolution Study also indicates 88 percent of Americans say it is acceptable for companies to involve a cause or issue in their marketing, 85 percent of consumers have a more positive image of a product or company when it supports a cause they care about, and 90 percent of consumers want companies to tell them the ways they are supporting causes. The survey also found that consumers will even switch products based on cause marketing. Eighty percent of Americans are likely to switch brands, about equal in price and quality, to one that supports a …

Get Noticed For many years food industry businesses have used tons of promotional products to push their names out in front of the public.  Nothing has been used more around this industry than the promotional coaster.  These reliable work horses of the promotional products arena are implemented almost daily in hundreds of eating and drinking establishments around the world. All You Need As a business looking to make your name more prominent the promotional coaster may be all you need to invest in.  These coasters are usually lying around everywhere so are very noticeable to the patrons, and many people like to take them home to make a collection. These are just a couple of the reasons the promotional coaster would be a great reminder …

Anyone with a remote control in their hand can attest to the undeniable truth that fear sells. Some industries lean on the fear button more than others and some exclusively, but Franklin D. Roosevelt was absolutely wrong when he declared “the only thing we have to fear is fear itself.” Your garden variety commercial for gold, for example, is driven by fear of economic collapse. The insurance industry is entirely based on fear of the unknown, and there’s plenty of that going around these days too. The pharmaceutical industry reminds one of the Charlie Brown joke about which is his fears is depressing him, when his psychiatrist Lucy asks, “How about pent-a-phobia? Do you think you have pent-a-phobia?” When Charlie Brown asks what pent-a-phobia is, …

Finding Your Way Your business name is one of the most important things to base your marketing around.  By having a highly recognizable name you are already far ahead of everyone else.  The most effective and popular method to reach this type of recognition is to use promotional products in your marketing.  The use of promotional products is well known to be helpful in growing a brand name. Try Some There are quite a few promotional products companies available to provide products.  But there are only a few who have customer service departments who are helpful in guiding you to good products and providing samples of those items.  One of the most used promotional items is the promotional travel mugs because they can be used …

Everywhere you go, people feel unappreciated. Another day, another dollar at the job. I spend thousands of dollars with these people, and what have they done for me? “Nobody even knows I’m here.” You may have heard these sentiments. You maybe have even thought these sentiments. From a marketing perspective, it’s not good to have so much under appreciation out there. Just for fun, and in light of Bing’s “Bing It On” search engine challenge, I binged and googled “people feel under appreciated.” The result? Google yielded 3.7 million hits, and Bing 2.18 million hits. That’s a lot of under appreciation. Many of the responses are articles that are supposed to help the person feeling under appreciated (as if there’s something wrong with them) and …

Begin the Search Finding the perfect method to market your company can be as easy as using promotional products. Giving away these items is a win-win for everyone involved, your business because you have an easy and simple way to increase name recognition and your customer because they just received something for free that is also useful.  You will only have to make a decision about which particular items are going to be the best for your company. It’s In The Bag A very popular and useful item for getting the word out about your company is a promotional budget tote bag.  The choices of the shapes of these bags are only rivaled by the material choices available to make them with: Canvas – high …

One of the enduring thrills in marketing is when a new client comes on board, which means new revenue, new opportunities to connect their product with an audience, and a new chance to show them what excellent marketers we are. Then we start looking into the client and her product and now we start to wonder. Maybe it’s not all it’s cracked up to be, or we wonder who’s going to want to buy this, and more to the point, how are we going to interest others?. Or, if it’s a service, we may go on Yelp and discover that the service isn’t really that popular, or people like the other one better, or the company has problems not related to the product exactly, but …

Find the Best Product When you are the one taking care of your marketing plan you need to be sure to include some promotional items as part of your method.  Using promotional products is a tried and true technique to make sure your name is spread all over the place.  There is no better way than to pick several of these products and hand them out to your target audience. Which One? You should take some time to determine which products are going to be the most ideal for your company.  Maybe pick some things that are a logical association with your business product or service.  A really good all around promotional item is the promotional travel clock as it is extremely popular with the …

A few years ago, I had the opportunity to work as a communications director for a political campaign. If you’ve ever worked on a political campaign, it will be apparent right away that your campaign co-workers believe that “communications director” is the glamour job. It’s certainly more glamorous than fundraising, organizing neighborhood canvassing teams, or combing through thousands registration forms to find out where the campaign should be canvassing. In fact, the people who have these other jobs are so taken with the communications post that it will not be surprising to find they too are marketing experts. Communications directors stand to get the blame for low turnout at press conferences, poor fundraising (“If only we had better press.”), and a bad candidate. The kicker? …