Category Archives: Internet Marketing

• Wednesday, September 5th, 2012

  Aussie Brands Thrive in America

  Australians working on establishing a brand are in a unique position. Yes, they are “Down Under” and seemingly physically isolated in comparison to Europe, for example, where it’s possible to visit three countries in a day. It’s about 7,500 miles from Sydney to L.A. However, it’s arguable that Australians have never been in a better position to take their brand global. The success of Australians who already made the leap paves the way. What do American consumers know about Australia? Not much. But they know about Paul Hogan, and his famous “we’ll put a shrimp on the Barbi for you.” Now Americans know he is not referring to a doll. Americans like Foster’s Lager, enough so that they can tell real Foster’s (the oil can …

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• Wednesday, August 29th, 2012

  Facebook Follies

  It’s been a summer to forget for Facebook. The IPO had no “pop” with shares never rising much above the initial asking price of $38. Since then, shares have on a southbound train, dropping nearly half their value to around $20. With the bad business press has come a loss of “cool,” because there’s nothing cool about a stock losing half its value, amounting to billions of dollars in lost profits and revenue. It’s especially tough on Facebook, which is really a marketing platform for Facebook. The real marketing challenge for Facebook is how to keep the magic alive. The base of users has grown to an estimated 900 million, and Facebook must consider how many of them want the basic Facebook experience to continue …

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