Tips for Attracting Buyers to Your Trade Show Booth

Let us help you get creative with ways to attract buyers to your booth.Using signage, demonstrations, and presenters for your booth can go a long way towards bringing that much needed attention to your booth. Rather than mints or old candy, use creative promotional gifts to get their attention. Even though these tactics bring an added cost, the potential for sales can be great and is worth the investment.

Signage is Important – Buyers Crave Information

Bright signs with details on your company and information will help let buyers know what you are selling. Buyers’ time at a show is short, with many choices of what booths to visit; they need to make decisions on how to split up their time. You can save them time and help make the decision to visit your booth when you give them the information they need right away. If you have a show special, make that stand out and show what a great offer it is, emphasize the urgency of purchasing before the show ends.

Company Branding Portrays Your Message

Make sure that your company name explains what your company does. If it does not, that’s OK, add a slogan, and usedescriptive signage to do the trick. If possible, have demonstrations of your product or service, either live in the booth or on a video or power point presentation.This will go a long way to help potential buyers visualize how they can use your product or service. Having information available, business cards and literature, all with your name and logo on them are great takeaways for potential new customers.

Booth Babes?

Booth babes are so cliché, but if they didn’t do the job of enticing visitors to booths, then they wouldn’t be such a popular sight at conventions and trade shows. Depending on your product, brand or promotion, having models or other professionals might be good attractions at your booth. Consider a professional magician, auctioneer, animals, spokesperson,or a local celebrity to attract attention to your display. In addition to attracting people to the booth they can keep them entertained in the event you have a rush and can’t speak to everyone since they always seem to somehow show up all at the same time, don’t they?

Promotional Products Make Lasting Impressions

Promotional products will keep doing their advertising job long after the trade show is over. We see clients have success with promotional gifts given away at trade shows on a regular basis. The main thing is to make sure that the promotional products are useful and relevant to your company. Not only do they bring visitors over to your booth or display because they want a unique giveaway, but once they have one, it keeps your company name right at their fingertips for a long time since most promotional products are kept for at least 12 months or more.. We have promotional items available that fit any type of business model and can be incorporated into your business.