Holiday Email Tips

As the holidays are quickly approaching, we thought we would feature some great ideas for giving your email campaigns a last minute boost for the holidays. Email is one of the best ways to communicate directly with your customers and email subscribers that can cause a direct impact on sales. Even customers that have already purchased from you this holiday season are very likely to make a second purchase before the season comes to a close. Here are 5 ideas to help give your email campaigns a boost for the holidays:

  1. Keep up the sales and special offers. No one likes to miss out on the “best” deals, so don’t end your holiday sales after the big push. If you run a big holiday kick off sale or similar (like Black Friday in the States), don’t stop special offers or sales after that. Continue to offer your email subscribers specials and they will continue to buy from you. If they think that the best deals are a thing of the past, they are less likely to make a purchase.
  2. Provide a holiday gift guide or top list. Customers like to know what’s popular and some people just like to get new ideas. Make a list of your top selling items or just a holiday buying guide and your customers will eat that up. In addition, this makes great content for your website, blog, and social media posts.
  3. Give your subscribers content. Your customers (and people in general) love content. If you send an email that just has products or services listed and is sales in nature, there is nothing for the subscribers who don’t plan on buying right now. However, giving them content will help them make a decision to buy or can help keep your brand top of mind for them. The holiday gift guide example above is a good idea for content. However, in addition to that, the following week’s email can have different content. Offer up details on how your company and employees are planning to spend their holiday, give a recap of the year and let subscribers know what your plans are for the New Year. Your emails can be about communication and content and not just sales. The former will drive the latter.
  4. Email customers holiday details. Other email content ideas include your holiday hours. Especially if you have retail locations, your customers might be interested in knowing your holiday hours, especially if they are extended or different than your normal schedule. Provide customers with shipping information and order deadlines so that they know when to order to receive something by the date they need it. Lastly, you can send emails with ‘back in stock’ notifications.

Say thanks. If you have a diverse customer or subscriber base, sometimes wishing happy holidays can get you into hot water or controversy. (Sad, but true.) If you are nervous about sending holiday wishes in your email, say thanks instead. In America, their Thanksgiving holiday starts off the season; so many businesses take the opportunity to send a “thank you” to their customers rather than a holiday greeting. Australian businesses can do that too without it being related in any way. Send an email thanking your customers for a great year. Along the same lines, you can also opt to send a Happy New Year message and keep it h


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