Brand Management

Category Archives: Brand Management

Thursday, May 29th, 2014

Reputation Management: Preventative Medicine for Your Business

Many businesses don’t think of their online reputation until a problem arises. The key to solving a reputation management issue is by thinking about your online reputation before a problem arises. When it comes to reputation management issues, thankfully not all businesses will have a major media crisis to deal with. However, being prepared with a solid reputation management plan also means that a few negative online consumer reviews won’t end up hurting your brand. Here is a step by step plan to follow when setting up your own profiles and take charge of the online reputation for your business: Set up and fill out all of your own profiles. Setting up online profiles for your company is an easy task. You already know all …
READ MORE
Wednesday, May 14th, 2014

Does Your Trade Show Have a Green Space?

Green spaces are popping up more and more, becoming popular additions to trades shows. What is a Trade Show Green Space? This is a new innovation added to the floor of many trade shows. It is a space where people can go to relax and get away from the hustle, bustle, and stress related to trade shows. Green spaces are electronic, gadget, and noise free tranquil spaces with plants, seating, and calm lighting. You might have a fountain and some relaxing music, like what you might hear at a spa. A green space is an escape where trade show attendees can take a break, relax, and get refreshed without having to actually leave your trade show. How Can You Make a Green Space Work …
READ MORE
Friday, May 9th, 2014

Turning Office Eye Sores into Beautiful Décor

Every office space has some elements that you cannot avoid. This article shows some innovative ways to turn those eye sores into beautiful office designs. The images with ideas on how to hide everyday office things with design elements come from ViralNova. Even though some of the items pictures are in homes, they definitely apply to offices or home offices, in some cases even more than home design. Room air conditioner units are a necessity to combat the heat, but they do not look very “cool”. Without blocking the air flow, covering it with a chalk board or dry-erase board is a great way to hide the air unit and also add functionality with a way to list important events, information, or “to do” list. …
READ MORE
Saturday, May 3rd, 2014

Management Traits to Avoid

There are certain personality traits and behaviours that some managers adopt that will definitely be a turn off for employees. So much so, that they will likely quit. If your management team is seeing a lot of resignations and team members quitting, it might be time to evaluate the management style and personality traits of management to ensure that you do not see the following personality traits: Micro Management. Micro managing is one of the top concerns or pet peeves of employees. Micro management makes employees feel like they are not trusted to do their job. It makes the top of this list because it is something that no one is fond of. Do Not Create Office Politics. There is a reason why politics are …
READ MORE
Saturday, April 19th, 2014

10 Ways to Improve Your Customer Service

When it comes to customer service, there is always room for improvement in some way. Customer service can be improved in some surprising ways you may not have thought of. This blog post aims to help you with your customer service initiatives by highlighting and infographic from MarketingMag.com.au on 10 ways to improve customer service. Train and Educate Employees on Your Company’s Story: 70% of brand perception is based on interaction with employees. Have a Content Strategy to Extend and Amplify Your Story: Less than 50% of B2B marketers have documented content strategy. Conduct Research to Ensure Your Message is Relevant: Only 10% of prospects believe corporate messaging is relevant. You can combat this problem by conducting voice of customer research and implementing the necessary …
READ MORE
Saturday, March 29th, 2014

New Coke Campaign Causing Controversy

Last year, we told you about a popular Coca Cola ad campaign. The successful campaign used personalisation to influence branding and sales. This year Coca Cola is meeting controversy with a billboard advertising campaign called “You’re On”. As you might imagine it is causing a stir when the Diet Coke logo is placed after the campaign slogan and reads “You’re On Coke”. Photo Credit: MarketingMag.com.au Coca Cola’s intention with the “You’re On” campaign is to highlight and salute people that are at the top of their game and honour their achievements. Diet Coke wanted to support young achievers in their best efforts. Instead, they are being called out on Twitter for insinuating that Coca Cola drinkers are using an illegal drug. No doubt Coca …
READ MORE
Tuesday, March 25th, 2014

The Art of Branding

Many of the companies that get branding right do more than just marketing; they practice “the art of branding”. Guy Kawasaki wrote about this in a recent article. He explains how to overcome the challenges that companies and marketers face and gives advice on how to overcome the challenges and make your brand stand out in the crowd. 8 Tips for Branding: Seize the high ground. How can your brand or your company do some good for the world? This can mean conservation or even just making people happy. Create only one message. Don’t be complicated and don’t confuse your audience. Pick one message and stick to that. Speak English. By this, he doesn’t mean the English language only, buy not to use jargon or …
READ MORE
Tuesday, March 11th, 2014

Connecting Digitally with Aussie Moms

Aussie mums wield a great deal of buying power. $132 billion in buying power spent annually. Just like most Australians, mums are reliant on technology and mobile device usage is increasing among this segment. In fact, according to a recent study conducted by Reborn and Lion, mums are one of the most connected and digitally savvy audiences in the world. Is your brand taking this into consideration when targeting this important segment? Consider these statistics from the study: 65% of Australians now have a smartphone 80% of Australian women 25-54 years old have a smartphone 46% don’t own a tablet Of Tablet owners: 42% own an iPad, 14% Android, 10% eReader Photo Credit Photo Credit
READ MORE
Friday, February 21st, 2014

How to Make Your Customers Fall in Love with Your Brand

Since Valentine’s Day just passed last week, love must still be in the air, but in the branding sense. Mashable featured this infographic on how to make people fall in love with your brand. 1. Excellent Customer Service: Of course, it makes sense that this is the top of the list because customers will not continue to patronize your brand if they aren’t treated well. If you need further convincing consider: 73% of consumers love a brand because of friendly customer service. 70% of buying experiences are based on how the customer feels they are being treated. 55% of consumers would pay more for a better customer experience. 89% of consumers have stopped doing business with a company after experiencing poor customer service. 2. Always …
READ MORE
Friday, February 7th, 2014

Ajax Cleans its Way into the Digital Space

Photo Credit: ajaxsocialwipes.com What can you do if you want to develop an application but your brand doesn’t lend itself to the digital space? You can get creative just like Ajax brand cleaner did in developing their application. Ajax symbolizes how they clean up your unwanted dirt with an application that cleans up unwanted or old users in your Facebook and Twitter social media followers. The application was developed by GPY&R Australia and is called ‘Ajax Social Wipes’ helps ‘wipe away’ ‘Likes’ and ‘Follows’ that people no longer use or want on their page. Ajax’s app is giving social media users easy ways to access information on their users that can help them decide if they still want to follow pages or keep users in …
READ MORE