Tag Archives: Australian News

• Saturday, June 28th, 2014

  When Do Social Media Complaints Go Too Far?

  Recently, Australian pop star Sia made some headlines after Tweeting about her negative experience at a New York City Dry cleaning business. suggestions for revenge/pranks on dry cleaner who ruined favorite things and won’t take responsibility? Please discuss. — sia furler (@Sia) June 17, 2014 BEST SUGGESTION!! Please write ridiculous terrible reviews HERE http://t.co/05SJbPQVm7 — sia furler (@Sia) June 17, 2014 Luckily for this dry cleaning business, who may or may not have done something wrong, Yelp does not take kindly to fake reviews. They regularly monitor reviews and remove ones deemed to be erroneous; 42 of them, in fact! Coincidentally, all made on the same day that Sia Tweeted about her negative experience with them. From the comments and the reaction online, it is …

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• Thursday, March 13th, 2014

  Australian Consumers Lack Influence

  A study conducted by IBM exposed that Australian business leaders are not as influenced by consumers as other countries. Based on the findings, you can expect this to change in the future because 87% of Australian C-suite members plan to triple their efforts to collaborate with customers. That is up from 29% who say they have strong collaboration with customers today. IBM’s study interviewed 97 Australian C-suite leaders. The focus of the questions was on customer empowerment and responding to consumers’ rapid digitisation. Here are some other findings from the study: Less than 50% are strongly influenced by customers today, 87% called out customer collaboration as their top priority over the coming five years, 92% will choose digital as the lead channel to engage with customers in the next three to five years and Two-thirds currently feel they …

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• Tuesday, March 11th, 2014

  Connecting Digitally with Aussie Moms

  Aussie mums wield a great deal of buying power. $132 billion in buying power spent annually. Just like most Australians, mums are reliant on technology and mobile device usage is increasing among this segment. In fact, according to a recent study  conducted by Reborn and Lion, mums are one of the most connected and digitally savvy audiences in the world. Is your brand taking this into consideration when targeting this important segment? Consider these statistics from the study: 65% of Australians now have a smartphone 80% of Australian women 25-54 years old have a smartphone 46% don’t own a tablet Of Tablet owners: 42% own an iPad, 14% Android, 10% eReader   Photo Credit     Photo Credit  

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• Friday, October 11th, 2013

  Causes Effect Purchasing with Aussie Consumers

  Studies show that companies who adopt a cause to promote or give proceeds to a charity connect with consumers. In fact, consumers will change their buying behaviour and switch to companies that support causes they are aligned with. In fact, 46% of respondents would buy a new brand  if it supported a cause that they cared about. It is important to note that Australians are a charitable lot with a history of supporting social causes 61% of survey respondents acknowledged they made a donation to a cause or purchased goods or services affiliated with a social good campaign over the last 12 months. The three most recognised brands for effectiveness in customer retention using cause marketing campaigns were Nivea 31.56% Commonwealth Bank 25.69% Virgin Australia …

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• Monday, October 15th, 2012

  Social Media Major Influence in Purchasing Decisions

  Infographic Credit: AlphaDigital Australian marketers will want to play close attention to the latest research on social media and online growth in Australia, compiled by It’s obvious that the social media will play an increasingly important role as an “influencer” in consumer purchases, so every marketer should consider a social media component to a marketing plan. To get a feel for where we are, consider that 70 percent of all purchases are now researched online prior to sale, and that Facebook’s roughly 11 million Australian users represent 65 percent of all Australian Internet users. Twitter is the fastest growing social media outlet, with 1.8 million users, adding 200,000 in the month of April alone. But take note of Pinterest, which is driving more referral traffic …

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