Monthly Archives: September 2013

• Saturday, September 28th, 2013

  Glossary of Promotional Product Terms

  Our goal at Brandme is to ensure that your customer experience with us is top notch. One of the ways we strive to help your ordering process is to explain some of the terms we use in the promotional products industry. Some of our promotional product glossary terms cross over into the printing world and the art world, so in many cases these will also apply to printing glossary of terms and art glossary terms as well. Printing Glossary Words: Personalization: imprinting an item with a person’s name using one of several methods such as mechanical engraving, laser engraving, hot stamping, debossing, sublimation, or screen printing, to name a few. Colourfill: Fills a table cell with the specified colour. It can be used to insert …

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• Saturday, September 28th, 2013

  Let Your Brain Relax by Using a Calculator

  Going Faster Every marketing department is charged with bringing in every client they can while stretching their marketing budget to the maximum effectiveness.  In a competitive economic time it has to be this way and every business is in the same position so it’s making it a little more even for all companies.  However, we are able to really give your company an edge on the competition due to our immense selection and experience. Which Products Work? We ha many effective promotional items but one of the top five we recommend for every business to put into use in their promotions is the promotional Calculator.  These handy tools are really essential for every person in every field, and it gives the impression that your business …

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• Friday, September 27th, 2013

  What’s the [Key] Word? Can Hashtags be used for Business?

  If you are wondering what all of the buzz is about in social media with hashtags, do not worry, you are not alone wondering about the puzzlement of this social network trend. When a number sign is in front of a word or keyword, it is called a hashtag. Many people do not know the true intention of hashtags, and even more do not know how to use them [properly]. Earlier this week, U.S. late night show host and comedian Jimmy Fallon teamed up with Justin Timberlake for this skit to show people how silly they are when they use, or overuse, hashtags in social media. The popularity of hashtags seems to be peaking now, especially since Facebook just recently enabled hashtags on their platform …

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• Thursday, September 26th, 2013

  How to Optimize Your LinkedIn Profile

  LinkedIn is the social network for business professionals and an excellent way to make connections with other business professionals. LinkedIn is great to have optimized because it can help you whether you are looking for a new career change or if you are looking to make connections to benefit your current position. However, it is important that your LinkedIn profile is optimized properly so that it can assist you in connecting with all of the top professionals in your industry and related industries with individuals whom meeting would be mutually beneficial. Here are 10 pointers on optimizing your profile to meet the right connections. Make sure all aspects of your profile are fully filled out. LinkedIn will let you know what percentage of your profile …

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• Wednesday, September 25th, 2013

  Show Up on a Mouse Mat

  Beginning Marketing   With the dominance of digital communications and dependence there are many new techniques for marketing your business. Of course we believe that the most brilliant method for utilizing the many methods for advertising is handing out promotional products. If you give out something really useful then you can reach a large number of your target market to expand your brand recognition.   Choose the Best in Technology   We have many recommendations but an item which will go far for your business is the promotional Mouse Mat. These mats are a vital part in computing and our favorite technology product to give away.  Your computer’s mouse hovers on the mat, rendering it easier to move the mouse to get around all around …

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• Tuesday, September 24th, 2013

  Try a Keyring Toolkit for a Change

  You Can Do It Most businesses understand how effective promotional products are for their brand expansion.  We know these products are a powerful lure to procure more clients for your business.  It is a proven technique for making your business name and products or services more widely known. Secret Weapon We see many products every day but we have already discovered the power the tiny promotional keyring possesses. You would think that because it is such a small thing that it really wouldn’t be the greatest sort of item to promote a business. But it is useful in ways that you don’t realize.   Super Useful   A particular version of our Keyrings that brings a new twist is the promotional Keyring Toolkit.  It provides …

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• Saturday, September 21st, 2013

  Collecting Feedback from Employees & Incorporating Their Ideas into the Business

  How do you collect feedback and ideas from your employees? Chances are it is an annual survey or a suggestion box. There are more creative ways to get feedback and input from your staff members so that you can really make them feel like you care about what they have to say and how they feel about the company and their jobs. Here are 6 ideas for creative and different ways to collect employee feedback: Employee Focus Groups: Most companies practice using focus groups to get information from their customers. Applying this technique to getting information from employees is a great way to get feedback as well as new ideas. Apply the trend for openness and transparency to employee feedback as well. Having things out …

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• Friday, September 20th, 2013

  Capture Some Fun with a Disposable Camera

  What’s Your View? When you are the one charged with keeping the marketing plan fresh and exciting you have a very challenging job keeping all those balls in the air.  It is difficult to continuously come up with new ideas and plans to keep improving your name recognition.  Luckily having promotional products available as an option makes it easier because there are hundreds to choose from and there are new products available all the time. More Than You Need These multitudes of products give you the opportunity to try new things pretty much on an ongoing basis.  This is good because people get bored with the normal array of items like mugs and pens; they sometimes are ready for something a little more interesting.  It’s …

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• Friday, September 20th, 2013

  Making a Business Plan to Get Through the Toughest of Times

  Let’s face it; the world’s economy has not been in the best state. That makes running a successful business even more challenging than it already is. We have come up with a simple checklist that you can apply to your business plan and revisit often to make sure that you are poised to make it through the financial storms. Create a Road Map: Not just a plan, but a very specific road map. Formulate a plan with visuals and specifics with “if – then” scenarios too. Do not Run Your Business in Fear: Have your plan and a road map help with this, so does surrounding yourself with the right people. Choose smart business partners and employees that are invested in your company mission. Manage …

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• Thursday, September 19th, 2013

  Binoculars to Help You See Clearly

  Success Defined Success for any business is to bring more name recognition, therefore increasing your client base.  Doing this takes a lot of marketing thought and decision making, not always an easy journey to make. But this goal becomes much simpler to reach when you choose to use promotional product giveaways as one of your techniques.  Among all the options available for marketing success, promotional products are the most affordable and most effective. How Do You See It? It doesn’t matter whether you are running an online business or a brick and mortar company you will be pleased with the number of options promotional merchandise provides to expand your brand: Items to satisfy every client, so many of them! A solution for every budget All …

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