Tag Archives: trade show ideas

• Saturday, October 11th, 2014

  Trade Show Display Ideas from Pinterest

  When it is time for you to refresh the look of your trade show booth, Pinterest is one of the best places to go for tons of unique ideas. Even though you are getting the ideas from someone else, they are still unique because most of them are very unique and DIY so that you can customise the look to fit your brand and your booth’s theme. Here are 6 great trade show display examples: Slinky Business Card Holder Photo Credit This not only makes your cards stand out, but people will just want to take your card when they see the cute display. What’s even better about this unique card display method is that it makes it easy for your booth visitors to grab …

  READ MORE
• Saturday, September 20th, 2014

  Best Practices for Trade Show Booth Design

  Making sure that your trade show booth design does its job and attracts the attention of attendees is one of the most important things you can do as an exhibitor. Even though you might not have a graphic designer to design the elements of your booth, you can still follow some of these simple guidelines to ensure that your both design is doing its job and getting you leads. Ensuring the highest level of readability and legibility are two steps in the right direction and vital best practices when it comes to trade show booth design. The design and presentation of your booth makes a big impression on attendees, as it is the first thing they see. Follow these tips to get your booth design …

  READ MORE
• Friday, August 29th, 2014

  Tips for Saving Money at the Next Trade Show

  Trade shows are a necessary part of many businesses; but they can be quite costly. Here are some ways to cut back on some of those costs without losing any of the quality and star power needed for a successful and efficient trade show. Buy used or refurbished exhibit graphics or design elements. Gently used or reworked exhibit materials can be significantly less money without missing any of the quality. Compare material options. Often times, exhibit and graphics designers will use the most expensive materials by default. Always ask for lower cost options. Most of the time, it won’t be cutting quality, just cost. Switch to digital graphics. Choosing digital graphics over print will cost less and last longer. Utilise free shipping options for new …

  READ MORE
• Wednesday, August 13th, 2014

  4 Ways to Use Social Media to Promote Events & Trade Shows

  Trade shows and other types of events can definitely benefit from social media. In this infographic we are featuring today, it outlines 4 ways that you can boost events using social media. Social media is so prominent in everyday life now that ignoring it as a way to promote your event can be more than just missing out, it can be a detriment. You need to be where the competition is; but more importantly, you need to be where your customers or attendees are. Engaging with them through social channels during an event can be the way to make it or break it. The Role of Social Media As you will see in the 4 ways to use social media to boost events, the engagement …

  READ MORE
• Tuesday, April 15th, 2014

  5 Trade Show Tips

  In an effort to help our clients perform well at trade shows, we are always looking to offer advice and tips for trade show success. We hope you enjoy and get use out of these 5 trade show tips: Focus on Quality of Quantity: Not everyone attending the trade show is your customer. If you can identify who your customer is and who you want in your booth, target that demographic and focus on converting those leads rather than wasting time attending to trade show attendees that are not your target audience. Show Off What’s New: Highlighting your new products or services will give your booth and your brand a fresh appearance. This will most certainly appeal to your target audience at a trade show. …

  READ MORE
• Tuesday, December 24th, 2013

  Trade Show Booth Display Ideas that Cause a Crowd

  Using colour and unique design concepts will surely make the splash that you need to draw attention to your trade show booth.  Here are some inspiring trade show booth ideas to help draw the crowds in: WOW FACTOR:   Although this looks like a custom booth design, it is actually a modular display.  Besides looking amazing, the feature of this type of booth is that it breaks down for easy shipping too. A big bonus and former drawback for elaborate booth displays. These excellent atmosphere booths not only attract people over, but they will want to stay. Take advantage of that with your best sales pitch and other techniques for gaining trade show attendees’ favour.   BOOTH DISPLAYES THAT APPEAL TO THE SENSES   Food …

  READ MORE
• Saturday, December 7th, 2013

  Upcoming Trade Shows, Conferences, and Business Events in Australia

  Here is a list of upcoming events we are sharing with you from Marketing.com.au. They list upcoming events monthly and then recaps of past events as well. You can refer to the past reviews to see if the similar upcoming events might be of interest to you. Keep checking back as it looks like this site will be updated as new events are added. The Future of Digital – 4 Dec 2013, Sydney & 10 Dec 2013, Melbourne For more information visit: www.aimia.com.au/home/events/aimia-events/the-future-of-digital—sydney   ADMA Cup 2013 – 12 Dec 2013, Sydney For more information visit: www.adma.com.au/attend/upcoming-events/adma-cup-2013/ 2014 Events   Mumbrella Digital School – 10 Feburary – 17 March 2014, Sydney For more information visit: http://mumbrella.com.au/events/mumbrella-digital-school   Essentials of Product Management – 11 February 2014, Sydney For more …

  READ MORE
• Wednesday, November 13th, 2013

  Variety is the Spice of Trade Show Displays

  There are quite a few different types of displays and finding the perfect one for your company. Different trade shows might need different types of displays depending on the location of your booth and how you want to interact with the attendees.  Here are six different display types that you might consider for your next trade show taking into consideration the space needed to interact with your buyers: Truss Trade Show Displays A truss trade show display is a modular display that can be customized and scaled down to fit different size spaces, so it is very versatile for different trade show locations. The design creates a modern, hi-tech, industrial feel which is also lightweight. Pop Up Trade Show Displays Pop up displays are one …

  READ MORE
• Thursday, October 31st, 2013

  Spotlight Your Company and Your Booth with These Trade Show Exposure Ideas

  Trade shows and exhibitions are a tough environment for exhibitors with the competition being so prominent in the rows and rows of booths. One of the best ways to stand out above the rest is to make your company an authority or create buzz about your brand and your products. Here are some ways to gain some extra exposure at your next trade show: host a luncheon or a breakfast, hold education seminars, or put on special events. Breakfasts and Luncheons Hosting a breakfast or a lunch event that you invite your current and potential customers too is a great way to gain favor with them. It also increases you brand exposure and gets your name out there and makes you more memorable. Education Seminars …

  READ MORE
• Wednesday, September 18th, 2013

  Trade Shows Contests, Drawings, and Prize Giveaways

  One of the best ways to attract trade show attendees to your booth is by hosting contests, games, drawings, or prize giveaways. Remember to add colours, lights, and music to attract extra attention. Once your fun promotional ideas get visitors to your booth, then it is up to you to have a great sales pitch and adequate materials to convert the sale from there. If the prizes that can be won do not already have your company name and logo on them, then add in promotional products to your prize package so that the booth visitors will remember your company. What types of contests, games, or giveaways should you run? It depends on what type goes best with your company culture, products or services, and …

  READ MORE