Tag Archives: Social Media

• Sunday, January 18th, 2015

  Timing Affects the Outcome of Your Social Media Campaigns

  Have you measured the results of your social media postings based on time and day? It turns out that the timing of your social media content can significantly impact the outcome and success of your campaigns. All this is revealed in a study from researchers at Cornell University and Sapienza University of Rome. The report is titled, “How to Schedule a Cascade in an Arbitrary Graph”. The researchers on this study actually identified and developed an algorithm after analysing data from social networks. The algorithm was designed to account for how an individual’s choices and attitudes are affected by three things: The timing of the campaign The prevalence of attitudes among their peers How the scheduling of campaigns affect their reach (or failure to spread …

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• Tuesday, December 23rd, 2014

  Facebook’s Most Popular Topics: 2014 Year in Review

  Since Facebook is the most popular social network in Australia and the entire world, it look to them this time of year to highlight what the most popular and most shared topics were. Here is a look at Facebook’s 2014 year in review. Facebook’s Year in Review Video Check out a great video that captures the entire year in less than 2 minutes. It shows glimpses of all the popular topics you have likely shared yourself on your own Facebook profile including the World Cup, the Olympics, passing of starts that made us sad and singing ‘Happy’ and ‘Let it Go’ to make us feel better. Raising money for ALS went viral and we all admired the doctors fighting to cure Ebola. An overwhelming theme …

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• Friday, November 21st, 2014

  Social Media Trends to Watch for 2015

  As the end of the year nears, we start focusing on reviewing the popular trends from the past year and looking ahead to 2015. Think about what themes you have seen in your marketing plan and what has worked, what fell short. What will you change for next year? Here are some trends to watch and consider for your social media marketing plan moving into 2015. “Mobile First”: The first and most important trend to think about for the immediate future is changing your web design to accommodate more mobile visitors. As mobile use is increasing, mobile search is actually overtaking the amount of searches performed on desk tops. For this reason, a mobile first strategy means reversing the strategy and creating your design for …

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• Wednesday, November 19th, 2014

  How to Clear Out Your Inbox

  Do you spend too much time on email? Chances are if you have email, then the answer is yes. Most of us even have unopened emails in our inbox. (I have 2,061 unopened emails – make that 2,063! I’m sure there will be more by the time I’m done writing this article.) Here are 5 telling statistics that explain how intrusive and unproductive email can be: Each day a typical office employee checks email 50 times and uses instant messaging 77 times (RescueTime). 66% of people read email seven days a week and expect to receive a response the same day. (eRoi Email Addiction Survey, Oct. 17, 2006) “In a study released in 2007, a group of Microsoft workers took, on average, 15 minutes to return …

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• Saturday, November 8th, 2014

  How to Set Up a LinkedIn Company Showcase Page

  Company Showcases Pages are one of the best expert tips for helping your business gain exposure for free on LinkedIn. These pages are very easy to set up. LinkedIn describes a Showcase page as way to “extend you Company Page presence and focus your message to engage specific audiences.” Each company can create up to 10 Showcase Pages. Three main objectives for Company Showcase Pages are: Create a dedicated page for each aspect of your business with its own message to share and audience to share with. Give LinkedIn members a chance to follow the aspects of your business they value most. Share focused content to build a relationship with your specific audiences.   Creating a Showcase Page is extremely easy. Here are 7 simple …

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• Thursday, October 30th, 2014

  5 Ways to Easily Capture the Social Vibe at Trade Shows and Conferences

  Social media is a big part of attending a conference or a trade show. It is a great way to keep on top of the pulse of an event and connect with others at the show or in your industry. Even if you are new to social media or are not used to using it for events, these 5 tips will help you get in the know. Follow the Golden Rule: No need to be critical or negative. Remember when your mom would say, “If you don’t have something nice to say, don’t say anything at all”? Or an even better, updated saying to think of is “you catch more followers with honey”. If you are at a conference with speakers or panelists, send them …

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• Thursday, October 9th, 2014

  Tips for Sourcing Engaging Images for Your Social Channels

  Social media channels have all become very visual. Text alone just doesn’t cut it; images attract much more attention than that black and white print. However, just any old image isn’t good enough; your images must be relevant and engaging. Stock images are easy to use because you can be sure about owning the rights to use it, but at what expense? Stock images can also be used by others, repeatedly. That would mean that your audience has likely seen them repeatedly as well and if it does attract their attention, it would be for the wrong reason entirely. Here are 5 tips from RebelMouse   for creating or finding images to use on your social media channels. Use Different Images on Different Channels: Not only …

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• Thursday, September 11th, 2014

  How to Be Sure Your Social Media Campaigns Won’t Hurt Your Brand

  Social media is something that businesses and brands utilize to increase their brand awareness and spread the word about their business, increase reach, and even help with search rankings. However, social media can be a tricky beast for some businesses because of the very nature of social: people have their own opinions and can say whatever they want. Things people say will not always be in your favor; and that is an important fact to realize before getting involved in social media in the first place. It is also not a valid reason for avoiding social media marketing for your business. Why? Customers and other people are going to be talking about your brand on social media networks whether you have a presence there or …

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• Saturday, August 30th, 2014

  5 Reasons to Start Using Vine to Help Promote Your Brand

  Vine is a social video channel that you probably haven’t been thinking about using to promote your business or your brand. The short answer is you should be. For a more detailed explanation, we will cover 5 reasons why you should be using Vine’s 7 second video platform to quickly and cleverly promote your business or your brand. Vine videos are social, not just about broadcasting a message. When you craft a clever 7 second video and post it on Vine, you can expect it to get comments and shares. Other social channels will help promote your Vine video. Since Facebook automatically starts playing videos as people are scrolling through, chances are your Vine video will play through before your Facebook followers even know what …

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• Tuesday, August 26th, 2014

  5 Pinterest Marketing Tips for Businesses

  If your product or service is visual, your brand should be on Pinterest. It is an excellent way to beef up interest and spread the reach of your well designed products and/or visually stunning services. Pinterest has been changing their features for businesses, and now converts qualified businesses over to business accounts and provides analytics to measure the results of engagement on the image-focused social network. It is also important to note that a growing trend on Pinterest for businesses is to pin infographics and articles to help promote information in a visual way. Here are 5 marketing tips that businesses or brands should be using on Pinterest: Include a price tag. Pinterest users are very visual in nature and also like to recreate crafts …

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