Tag Archives: trade show topics

• Saturday, October 11th, 2014

  Trade Show Display Ideas from Pinterest

  When it is time for you to refresh the look of your trade show booth, Pinterest is one of the best places to go for tons of unique ideas. Even though you are getting the ideas from someone else, they are still unique because most of them are very unique and DIY so that you can customise the look to fit your brand and your booth’s theme. Here are 6 great trade show display examples: Slinky Business Card Holder Photo Credit This not only makes your cards stand out, but people will just want to take your card when they see the cute display. What’s even better about this unique card display method is that it makes it easy for your booth visitors to grab …

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• Friday, September 5th, 2014

  Once the Trade Show is Over, Your Work is Just Getting Started

  Trade shows are an important part of many companies business model. The reason you attend a trade show is to increase exposure and make sales during the event. However, a large portion of sales and opportunity lies after the event is over. What you do with your leads will greatly affect the bottom line and the overall success of the trade show. Numbers Tell the Story The following infographic and stats come from the Northwest Creative Imaging Blog. As you will see from these statistics, following up leads after a trade show or exhibition will greatly improve your return on investment. For expensive trade shows, it can make the difference between being in the red and turning a profit. Trade show attendance reduces the amount …

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• Wednesday, June 4th, 2014

  Social Media Tips to Create Buzz at Your Next Trade Show

  Social media marketing should already be a big part of your marketing plan for your trade show. If it is not, it is definitely time to start incorporating it into your regular trade show routine. Here are some infographic tips to help you prepare for social media at trade show with some tactics and ideas to be executed both before and during the trade show or exhibition event. Ideas for Trade Show Promotional Gifts Giving away branded gifts or promotional products is still an important strategy for trade show vendors. Tie in your promotional product giveaways into social media to help add to the marketing and tie everything together. The 5 main goals for your take away should be: Increase your brand. It has been …

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• Tuesday, April 15th, 2014

  5 Trade Show Tips

  In an effort to help our clients perform well at trade shows, we are always looking to offer advice and tips for trade show success. We hope you enjoy and get use out of these 5 trade show tips: Focus on Quality of Quantity: Not everyone attending the trade show is your customer. If you can identify who your customer is and who you want in your booth, target that demographic and focus on converting those leads rather than wasting time attending to trade show attendees that are not your target audience. Show Off What’s New: Highlighting your new products or services will give your booth and your brand a fresh appearance. This will most certainly appeal to your target audience at a trade show. …

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• Wednesday, June 26th, 2013

  Trade Show Hosts Make a Welcoming Booth

  For businesses that participate in trade shows, selling their products and services there are an important part for the success of the business. Although exhibiting at a trade show is already quite expensive, one extra expense that you might not have thought of could be worth its weight in gold. Hiring a host or hostess for your trade show booth can make for a very inviting and welcoming experience for guests and shoppers. Depending on the type of business you have and the traffic that comes through your booth at a trade show, a host can: Help navigate the traffic Welcome people to your booth Organise any lines that form Make sure that each shopper sees the salespeople in the order that they arrived Manning …

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• Sunday, December 2nd, 2012

  The Social Side of Trade Shows

  Let’s say it’s the end of the first day of the trade show, and The Booth Gang has put in an eight to ten hour day, coming off jet lag from the night before. It’s about six and the hall is clearing out. What to do now? Most likely, The Gang will head over to the bar and unwind with a few drinks, and then someone will suggest dinner, and you’re all off in a cab to someplace, and that’s OK. Dinner can be a debrief of the day, and a good day in the booth might be worthy of a celebration and a genuine bonding experience among the staff. But it might not be the optimal use of The Gang’s time. After all, you’re …

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