Monthly Archives: April 2014

• Wednesday, April 30th, 2014

  Notebooks are a Standout

  Go Through the Choices If you are marketing your business using the traditional methods such as TV and radio ads and direct mail pieces then you probably have observed they don’t seem to be having the same impact on your market. It may be because your target audience is exposed to hundreds of ads on a daily basis and they don’t notice them anymore. But as a business owner or someone in charge of marketing you still need to find a way to make your business stand out from the others in your industry. The Answer is Easy The main story is we all need to be out there making more business connections and relationships in order to grow our business name recognition. This always …

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• Monday, April 28th, 2014

  Backpacks Take the Load Off

  Marching Onward   Every company knows the most crucial goal is to expand the business, so that goal keeps continuous pressure on the marketing and sales team. Within all those plans and schemes there must be a portion available in the budget for promotional products. We know what an incredible impact promotional items can have on the growth of your business, so we want to help you increase your knowledge and narrow down to the items most beneficial for you.   Play the Field   One of the benefits we provide for you is to point out some of the more successful items we sell. We know from the feedback we receive which merchandise has more influence over which categories of your target market, so …

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• Friday, April 25th, 2014

  A Bic Round Stick Pen is Always Right

  Use the Best for You These days there are so many techniques for marketing your business, essential to the lifeblood of any business. Of course you have promotional products in the mix, it’s the most effective and budget friendly method available. And it works across the board, for all industries and businesses, no matter what you do. However it is really important to choose the right products, if they are not popular and useful they will not be successful in spreading the word about your company. We are available to help make those decisions because we really know our products and which will be the best fit for your business. All Things Free are Welcome A promotional product is basically a gift, and everybody likes …

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• Thursday, April 24th, 2014

  Stay Visible in this Safety Vest

  What To Do There are so many ways to promote your business, and it seems they are expanding daily but the most effective is always the same. When you are looking at your choices be sure you include promotional products within your plan. If you aren’t including this option then you are missing out on a way to grow your company and discover new methods. You need to know where you stand and where you need to go, this is crucial information for your growth. Know Your Clients If you know your clients then you know which items are going to be best for them. Having promotional products as part of your marketing plan is a crucial element for your success with them. Targeting particular …

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• Saturday, April 19th, 2014

  Candy in a Shaker Will Make Them Happy

  Shake It During the max marketing you are accomplishing in the traditional and social realm you know you have to maintain your promotional products in the plan. Trying to shake it up with your advertising means you also need to mix it up with your promotional products. As you evaluate your products look at some of the novelty items we stock to see if they would be something that would please your clients. If you are able to go a different direction then you should think about something sweet to eat. Stir It Up We provide some great options of alternative and tasty products for your marketing pleasure. If you show up at a client’s door with something to eat that will set you apart …

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• Saturday, April 19th, 2014

  10 Ways to Improve Your Customer Service

  When it comes to customer service, there is always room for improvement in some way. Customer service can be improved in some surprising ways you may not have thought of. This blog post aims to help you with your customer service initiatives by highlighting and infographic from MarketingMag.com.au  on 10 ways to improve customer service. Train and Educate Employees on Your Company’s Story: 70% of brand perception is based on interaction with employees. Have a Content Strategy to Extend and Amplify Your Story: Less than 50% of B2B marketers have documented content strategy. Conduct Research to Ensure Your Message is Relevant: Only 10% of prospects believe corporate messaging is relevant. You can combat this problem by conducting voice of customer research and implementing the necessary …

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• Friday, April 18th, 2014

  Take a Drink Bottle Wherever You Go

  Make the Decisions While you continue to evaluate your business marketing techniques there should always be an available option to use promotional products. There are pros and cons with all techniques but it’s mostly pros for using promotional products because they are always effective and will adapt to every budget. We can help you find what you need based on your current customers and those you are targeting. Evaluation Time Although our promotional products are many, varied and successful, finding what is best for your promotional needs might require some serious thought about your clients. This might require you to think outside the box to achieve the desired results. Discovering that special item to make your business product or service stand out above your competitors …

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• Thursday, April 17th, 2014

  How Often Should Your Business Post to Social Media?

  Many companies and businesses wonder how often they should be posting to their social media channels. It is a burning question that plagues many social media departments of businesses. How much is too much? How much is not enough? Buffer, a company that has a social media application product has answered these questions for us. Buffer recently posted an article highlighting how frequently your business should post to social channels like LinkedIn, Facebook, Twitter, and more. Striking that balance between informative and annoying isn’t easy; and of course, it can highly depend on your company and its product as well as your company’s target audience and what they will tolerate. Just as over exposure can hurt your brand and get you labelled as annoying, not …

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• Wednesday, April 16th, 2014

  Magnetic Cork Whiteboards Provide Information

  Keep Up the Relationships Really business is all about relationships, your clients might be those you go visit or they may be coming into your place of business but either way the contact is essential. That personal interaction is what sustains and grows your company over time which is so crucial to the business. Having promotional products in your marketing to give away to these clients to keep your business name in front of them all the time is the most effective way to increase your relationship status. Continually Moving Up You might already be participating in a promotional product program of some type but you need to do a review regularly to see which items are working and which are not as effective with …

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• Tuesday, April 15th, 2014

  5 Trade Show Tips

  In an effort to help our clients perform well at trade shows, we are always looking to offer advice and tips for trade show success. We hope you enjoy and get use out of these 5 trade show tips: Focus on Quality of Quantity: Not everyone attending the trade show is your customer. If you can identify who your customer is and who you want in your booth, target that demographic and focus on converting those leads rather than wasting time attending to trade show attendees that are not your target audience. Show Off What’s New: Highlighting your new products or services will give your booth and your brand a fresh appearance. This will most certainly appeal to your target audience at a trade show. …

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