Tag Archives: branding

• Wednesday, March 26th, 2014

  Conference Folders Increase Branding

  Make Your Path Every business knows that marketing is the power driving your business toward success. You have a multitude of marketing choices, some which might be good for you and then some which are super effective.  Giving out promotional products is the choice which is going to be the most effective and keep you on the path to success.  Every company has more open communication and knowledge sharing now and there are some products which will help in these situations. Step by Step You know you will be attending some conferences in the future where you need to represent your company.  Finding appropriate ways to expand your brand recognition while there would be a way to keep the recognition alive. A category of our …

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• Tuesday, March 25th, 2014

  The Art of Branding

  Many of the companies that get branding right do more than just marketing; they practice “the art of branding”. Guy Kawasaki wrote about this in a recent article. He explains how to overcome the challenges that companies and marketers face and gives advice on how to overcome the challenges and make your brand stand out in the crowd. 8 Tips for Branding: Seize the high ground. How can your brand or your company do some good for the world? This can mean conservation or even just making people happy. Create only one message. Don’t be complicated and don’t confuse your audience. Pick one message and stick to that. Speak English. By this, he doesn’t mean the English language only, buy not to use jargon or …

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• Sunday, November 3rd, 2013

  Searching for Brand Advocates? 5 Ways to Convert Employees into Brand Advocates

  Companies are always looking for brand advocates to help get the word out about their company. Often times, companies are overlooking the fact that their best brand advocates could be their employees. That’s right, when looking for brand advocates, in many cases you don’t have to look past your company doors. Today we will cover 5 ways to turn your employees into brand advocates. Make sure that all employees fit into and embrace your company culture. Employees that embrace the corporate culture should behave consistently whether they are working or not. Part of the employee handbook should include verbiage about representing the company well whether they are “clocked in” or not. Empower employees with the permission and skills to help customers. Satisfied customers can mean …

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• Wednesday, July 3rd, 2013

  How to Make Guests Feel Comfortable at Networking Mixers

  Networking events are a great way to make connections and meet new colleagues or potential clients. Connecting with other businesses at local networking events can help you get that much needed exposure for your business, however walking into a room full of strangers is often daunting for most people. If you host events that include networking, in order to successfully help your attendees achieve their networking goals, there are different networking activities that you can do to help facilitate those connections. Here are some ideas: Speed Networking: Similar to the concept of speed dating, this activity insures that everyone gets to meet everyone else at the event, just for a couple minutes. This quick meeting is long enough just for introductions and a business card …

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• Tuesday, April 30th, 2013

  Retailers Focusing on a Complete Customer Experience in Store to “Win Back” Online Shoppers

  

  Retail businesses in Australia have been struggling as of late. Between the high Aussie dollar and growth in the internet shopping sector, the Australian retail market has seen a substantial decline in recent years. In an attempt to recover online shoppers, retailers have been focusing on improving the entire shopping experience for customers in every aspect from the shopping selection to the look, feel and design of the retail floor. Then they take it a step further, stretching the boundaries of traditional retail to include children’s play spaces and upscale eateries. A recent Marketing.com.au  article focused on retailer Brandsmart, as the latest retailer to make these types of changes in an effort to bring back retail sales in the centre it is located in with …

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• Thursday, February 14th, 2013

  The Importance of Branding

  Branding. It seems like just a buzz word for companies; however we see the importance of this key business strategy all the time with our clients. Branding means a lot to a business. It is the way that a business gains a voice, a personality, an image. Branding is also about customers remember your business. The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. With our promotional products, branding is as simple as keeping your name in front of your customers and keeping your business on their minds. It not …

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• Friday, September 28th, 2012

  Western Brands Target “Asianized” Market

  The size of the global middle-class is forecast will grow from 1.8 billion in 2010 to 4.9 billion by 2030 – with 85 percent of that growth coming from “Asia1.” This segment will not only hold higher income but also bring to the table a more evolved appetite for consumer products. This phenomenal growth is spurring global marketers to introduce brands that cater exclusively to Asian markets, according to global marketing consultants Spire Research. In 2010, Levi Strauss launched its Denizen denim brand in China to cater to budget-conscious consumers outside of the country’s booming first-tier cities. Burberrysells its Blue Label brand of clothing and shoes (which are not positioned as “lower-quality”) almost exclusively in Japan. The aim has been to offer more fitted and …

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• Thursday, September 13th, 2012

  Aussies Migrate to Net Sites, Social Media

  Recent studies show Australians embracing the Internet, as well as popular international sites and Australian news and entertainment services. The results have been collected in a handy infographic here.

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• Tuesday, September 11th, 2012

  What Your Organization’s Colours Say About Your Brand

  We’ve always suspected that the colours we choose for logos, stationery, signage, and other identifications has something to do with who we are. Here’s a handy guide to colour and marketing. which can be found in handy chart form here (click on the image to see the full infographic):  

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• Wednesday, September 5th, 2012

  Aussie Brands Thrive in America

  Australians working on establishing a brand are in a unique position. Yes, they are “Down Under” and seemingly physically isolated in comparison to Europe, for example, where it’s possible to visit three countries in a day. It’s about 7,500 miles from Sydney to L.A. However, it’s arguable that Australians have never been in a better position to take their brand global. The success of Australians who already made the leap paves the way. What do American consumers know about Australia? Not much. But they know about Paul Hogan, and his famous “we’ll put a shrimp on the Barbi for you.” Now Americans know he is not referring to a doll. Americans like Foster’s Lager, enough so that they can tell real Foster’s (the oil can …

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