Ajax Cleans its Way into the Digital Space

Photo Credit: ajaxsocialwipes.com

What can you do if you want to develop an application but your brand doesn’t lend itself to the digital space? You can get creative just like Ajax brand cleaner did in developing their application. Ajax symbolizes how they clean up your unwanted dirt with an application that cleans up unwanted or old users in your Facebook and Twitter social media followers. The application was developed by GPY&R Australia and is called  ‘Ajax Social Wipes’ helps ‘wipe away’ ‘Likes’ and ‘Follows’ that people no longer use or want on their page. Ajax’s app is giving social media users easy ways to access information on their users that can help them decide if they still want to follow pages or keep users in their Twitter stream. Users or pages that users no longer want to keep around can be removed with a simple click. As more people have been one social media for longer periods of time, they often accumulate so many connections that it is hard to keep track of them. Getting down to a social media group that can help make your time spent on networks efficient is becoming a challenge for most social media users. Irene Gidarokostas, Ajax senior brand manager, explains, “The application is an imaginative tool designed to clean up social news feeds single-handedly. A simple way to communicate how Ajax multi-purpose wipes can cut through old dirt and stains with ease.”

How do you think that you can develop something buzz worthy and useful for your customers even if your brand isn’t already in the digital space? Please share your ideas with us!