Tag Archives: Social Media

• Friday, March 28th, 2014

  Sharks are on Twitter – Did You Know?

  If you haven’t already heard about the tech savvy sharks of Western Australia, we though you should know about them. As part of an amazing effort to keep humans and sharks safe, a program launched by the Surf Life Saving Western Australia  is using technology and social media to warm swimmers and beach goers when sharks come close to the beach. Over 300 sharks have been tagged, and that number is growing every day. When the tagged sharks swim within 1 kilometre of a beach, the transmitter pings a computer, which then tweets the information. The area off the coast of Western Australia is considered one of the deadliest places in the world for shark attacks. Of course, human surfers are not the only ones …

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• Saturday, November 9th, 2013

  Pinterest Tips for Your Business

  If you think that Pinterest isn’t the social channel for your business, think again. Pinterest can work for a number of different businesses; it’s all about making your content visual. Even if your business isn’t visual, making your content visual is something that is easy to do. Here are some tips for using Pinterest to socially and visually connect with your customers or clients. Profile Set Up Your profile is important because it might determine whether or not your customers follow you, so making that first impression is important. Here are some tips for your Pinterest Profile for Businesses: Make sure that your profile picture is visual. It does not have to be your logo if your logo does not meet visual standards. The size …

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• Thursday, October 3rd, 2013

  Using Social Media to Promote Your Booth at the Trade Show

  One of the main ingredients to a successful trade show is incorporating the right advertising components to promote your company and draw visitors to your booth. Social media marketing added into that mix will really help you shine during the trade shows. Here is a checklist for social media best practices at a trade show:

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• Friday, September 27th, 2013

  What’s the [Key] Word? Can Hashtags be used for Business?

  If you are wondering what all of the buzz is about in social media with hashtags, do not worry, you are not alone wondering about the puzzlement of this social network trend. When a number sign is in front of a word or keyword, it is called a hashtag. Many people do not know the true intention of hashtags, and even more do not know how to use them [properly]. Earlier this week, U.S. late night show host and comedian Jimmy Fallon teamed up with Justin Timberlake for this skit to show people how silly they are when they use, or overuse, hashtags in social media. The popularity of hashtags seems to be peaking now, especially since Facebook just recently enabled hashtags on their platform …

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• Thursday, September 26th, 2013

  How to Optimize Your LinkedIn Profile

  LinkedIn is the social network for business professionals and an excellent way to make connections with other business professionals. LinkedIn is great to have optimized because it can help you whether you are looking for a new career change or if you are looking to make connections to benefit your current position. However, it is important that your LinkedIn profile is optimized properly so that it can assist you in connecting with all of the top professionals in your industry and related industries with individuals whom meeting would be mutually beneficial. Here are 10 pointers on optimizing your profile to meet the right connections. Make sure all aspects of your profile are fully filled out. LinkedIn will let you know what percentage of your profile …

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• Wednesday, September 11th, 2013

  New Rules for Facebook Contests and What it means for Your Business

  If you have been reluctant to run contests and special promotions on Facebook because of all the special rules and strict regulations they had, you will be glad to know that they lifted the restrictions they previously enforced. In the past, you had to use an application to run contests and you could not post contests on your wall or timeline. Now that the restrictions have been removed, it is much easier to run contests on Facebook and take advantage of being able to quickly and easily run contests without restrictions. Facebook announced the contest rules change at the end of August. These are some of the examples Facebook gave for the types of contests and promotions businesses can now run: Collect entries by having …

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• Saturday, August 10th, 2013

  Do You Check on Social Activity Before Hiring Employees?

  A recent poll from CareerBuilder.com revealed that 40% of hiring managers do check social media profiles of potential candidates to help determine their eligibility for an open position. When are job candidates going to learn not to post inappropriate photos and comments? One might think they would learn this lesson for life in general, but especially when trying to impress and land a job. Instead, many social media users make errors causing them to lose job opportunities, an issue that could easily be avoided. Of the 40% of hiring decision makers that do use social media when considering job candidates 13% said they have made the decision to reject an applicant because of something they saw on their social media profiles. Reasons for not hiring …

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• Friday, August 9th, 2013

  Discovery Channel took a Bite out of Shark Week’s Branding

  Discovery Channel’s 26th Annual Shark Week has taken the world by storm this past week. Each year, as social media reach and popularity grows, it affects media in new ways. This year Shark Week has been a media sensation, hitting social media with the speed of a shark breach. Unfortunately for Discovery Channel, their Shark Week brand took a big hit with their premiere episode that aired Sunday night. Megalodon – The Mega-Mistake Much to the dismay of Shark Week fans and shark experts, they launched the week-long celebration about sharks with a “Mockumentary” about the prehistoric Megalodon shark, speculating whether or not it could still be alive and swimming in our oceans today. The show, titled Megalodon: The Monster Shark Lives’ explored the idea …

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• Saturday, August 3rd, 2013

  LinkedIn Adds Sponsored Posts to Member Feeds

  LinkedIn recently rolled out sponsored posts that now appear inside member’s feeds along with updates from the people they follow on the professional social network. This presents a great opportunity for businesses to reach targeted individuals in a focused way since they are already engaged and reading updates. The sponsored posts appear in desktop and mobile versions of LinkedIn. The reason they are highly targeted is because they are based on content, so they blend into the LinkedIn stream. Matt Tindale, director, marketing solutions in Australia and New Zealand for LinkedIn explains, “Our goal is to develop a definitive professional publishing platform and create opportunities for marketers to drive business results by sharing relevant content with our members.” To give you a better idea of …

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• Friday, June 21st, 2013

  Facebook’s Latest Changes: Takeaways for Businesses

  Facebook is known for making changes. The last week or so is no exception with many significant changes that were made to the social network. Today we wanted to discuss how those changes can affect your business page so that you can stay on top of the changes to get the post out of the posts for your business. Here are the details on recent Facebook changes: Hashtags: As you probably know hashtags were made famous on Twitter and are an excellent way to capitalize on trending topics. Using the pound sign (#) in front of a keyword makes that keyword searchable throughout Facebook.  It is a great way to capitalize on trending topics and to show up when people are interested in keywords related …

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