Category Archives: Marketing Advice

• Tuesday, August 26th, 2014

  5 Pinterest Marketing Tips for Businesses

  If your product or service is visual, your brand should be on Pinterest. It is an excellent way to beef up interest and spread the reach of your well designed products and/or visually stunning services. Pinterest has been changing their features for businesses, and now converts qualified businesses over to business accounts and provides analytics to measure the results of engagement on the image-focused social network. It is also important to note that a growing trend on Pinterest for businesses is to pin infographics and articles to help promote information in a visual way. Here are 5 marketing tips that businesses or brands should be using on Pinterest: Include a price tag. Pinterest users are very visual in nature and also like to recreate crafts …

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• Wednesday, August 20th, 2014

  The #ALSIceBucketChallenge Has Made the World Much Cooler

  Chances are, you already know what the ALS Ice Bucket Challenge is. If not, you either don’t have Facebook or just don’t understand why every other person in your feed is dumping ice all over themselves. The challenge originated in New York and Boston in the U.S. in early June. Pete Frates, a former Boston College baseball player and his friend Pat Quinn who both suffer from ALS started the challenge and it has snowballed all over the world. The origins of the challenge are simple: donate to ALS or you have to pour a bucket of ice water over your head. No one could have ever imagined how viral this has gone. The ripple effect of the challenge has transcended continents; it’s been done …

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• Friday, August 15th, 2014

  CPC Ads $.14 Lower for Smartphone Platforms

  Global software company Kenshoo released a report on international trends in CPC advertising spend. The report is good news for Australian based businesses who want to reach customers on their smartphones. The data released in the report, which only includes clients on Kenshoo’s cloud-based digital marketing technology, shows that Australia is one of 3 countries where considerable growth was shown in mobile search share. Mobile search share rates for paid search rose between 8% and 11% in Q2 compared with the same quarter last year in Australia, the UK, and the US. The growth rate in the UK and Australia was higher than that of the US. In this domain of paid mobile ads increasing, the cost per click on the average smartphone ad campaign …

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• Wednesday, August 6th, 2014

  Remembering Customer Engagement with the Four C’s

  There are many acronyms and initials used in marketing and business. It often helps us to keep focus on or remember the most important areas. One of the classic and most popular acronyms is the four P’s of Marketing: Place Price Promotion Product There are now the “new four P’s of marketing”, which especially apply to digital and email marketing and exist alongside the original four P’s they are: Personalisation Preference Permission Privacy Personalisation is not just addressing customers and clients by name, but also knowing what they want, what they have purchased in the past, and offering relevant products and services based on your knowledge of them. Preference means accommodating customers according to how they wish. Permission is very important in today’s marketing operations. …

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• Saturday, August 2nd, 2014

  DIY Business Cards

  When you hear DIY business cards, you may think that they will not be professional enough. In actuality, if they are done right it can be quite the opposite. Carefully designed business cards can help you stand out from the crowd and be remembered while showing your creativity at the same time. Here are 5 examples of creative DIY business cards that look professional and unique. Wine Business Cards Photo Credit: BoredPanda Photo Credit: BoredPanda This sommelier came up with a very creative way to personalise some plain business cards. He took a wine class and rimmed it with red wine and then imprinted the rim on the cards. Of course, these also would be great for a wine café. Unique Stamps for Business Cards …

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• Friday, August 1st, 2014

  Unique Business Card Ideas to Help Make You Memorable

  Business cards are still a necessity when doing business, selling, or networking so you mine as well make them so that they help your brand and set you apart from everyone else. We hope that these 15 innovative, creative and certainly memorable business cards inspire you to create something fun and new to hand out instead of those same old boring business cards. Rock and Roll or music business cards. They play a song when you run your finger across the comb at the bottom. These are sure to be kept and are so novel that they will also be shared, increasing your exposure tenfold. Your business card can remind people what it is that you do. These cards for an investment banker or day …

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• Wednesday, July 23rd, 2014

  Colour Matters When it comes to Your Brand

  Thanks to ColorMatters.com for this week’s infographic that brightly illustrates how important colour is to your brand. The infographic answers yes to the questions: Is the choice of colours for your brand more than just a personal preference? Does it really matter what colour choices you make for your logo and brand? Will your audience really feel differently because of the colour combination? When you learn that colour increases brand recognition by 80%, that is a powerful message and it makes colour more important than you probably ever thought it was. To increase and appeal and achieve a more powerful effect, use a mix of colours from more than one of the three groups: cool, warm, and neutral. The following 3 categories of colours explain …

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• Thursday, July 17th, 2014

  The Power of In-Person Meetings

  In this digital age we live in, it often seems like “it’s a small world”. However, the advancements in technology that bring us closer together also often interfere with personal connections. There is something to be said about the old fashioned hand shake greeting, or confirmation of a business deal. The following infographic images are part of a survey conducted by the Economist Intelligence Unit and sponsored by Cisco. See what 862 business leaders had to say about the value of in-person meetings and their impact on more than 30 business processes.   In-Person Matters As you might imagine, business leaders appreciate the value of in-person communications and declare them to be more effective, powerful, and conducive to successful business transactions. 75% believe in-person collaboration …

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• Thursday, July 10th, 2014

  Persuasive Words You Should Use in Your Copy to Increase Conversions

  As someone who writes blog posts for business professionals on a regular basis, I am always on the lookout for information that I can convey to our blog readers that will help with your business. Finding this post on the best words to use in copy to help conversions will certainly be a big help to many. I enjoyed reading about it myself since writing is a passion of mine. Being able to convey my ideas better and more convincingly is a great asset. The 5 Most Persuasive Words in the English Language: You Free Because Instantly New If you are not too convinced, just think about a sentence, a question, or a request that employs one of those 5 words and reword it not …

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• Saturday, July 5th, 2014

  Restaurant POS Systems Cutting Edge and Cutting Budgets

  Have you seen the latest improvement in the restaurant world? Table top tablet POS (point of sale) systems are beginning to take root. They offer restaurants the opportunity to help servers to be more efficient while also upselling at the table. In addition, many restaurant chains see it as an extra added source of revenue through games, music, and possibly even advertising in the future. The tablets allow restaurant patrons to order drink refills, add on items such as appetizers or desserts, and pay right at the table. Restaurant chains have adopted this new table top tablet technology as a means to improve customer service, not to replace servers or take away jobs. In fact, servers often report receiving higher tips from customers paying using …

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