Monthly Archives: April 2014

• Saturday, April 12th, 2014

  Rest for Wrists on a Keyboard Wrist Rest

  The Total Package Everyone has to market but the really smart companies use promotional products on a regular basis. This is the perfect method for keeping your business name visible to your clients and target market. We can be the biggest help for you to locate and use the most effective products to promote better brand name awareness.  We are always on the lookout for the best promotional items on the market and can help anyone find their way to more success. It’s All There All of our products are certainly useful to most everyone but one of our current favorites is the promotional Keyboard Wrist Rest. This one is easy because everyone works at a computer at some point in the day, and these …

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• Saturday, April 12th, 2014

  10 Tips for Creating an Attention Grabbing Window Display

  Retail store managers know that a window display is often the key to attracting “window shoppers” to come into your store.  When creating your display, constantly check on how it looks from the outside. Use these 10 tips below each time you change your window display, and remember to change your window displays often.   Photo Credit: Pinterest     Photo Credit: Pinterest     Photo Credit: Pinterest Your Window Should Tell a Story: Start with a theme, it could be a holiday, a colour, or a subject and then build around that. Your Window Should Be 3D: Make sure that your window explores visual planes and uses all the space available without crowding it too much. Your Window Should Not be Cluttered: Related to …

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• Friday, April 11th, 2014

  Help Smooth Travel with Travel Bags

  Good Traditions When you are reviewing your marketing choices you know you are going to always have a number of choices that are helpful for getting the job done.  But you also know the biggest bang for your buck will be provided by using promotional products.  Now there are always the usual suspects, promotional sticky notes, promotional pens and such, but you always have special clients who might deserve a bigger gift.  We can help with that, we have some unbelievably great choices for your marketing team when you are looking for an item with a bit more style. Smooth Moves There are quite a few nicer products we could choose from but we know a category that always pleases, the promotional Travel Bags. This …

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• Thursday, April 10th, 2014

  What You Need to Know About Your Internet Security and the Heartbleed Bug

  Unfortunately, the Heartbleed Bug is not another virus warning; it is more serious and affects people and companies all over the world. Fortunately, there are things you can do to protect yourself, your business, and your customers. This internet vulnerability is being called the Heartbleed Bug, but it is not a virus or a bug at all, it is a vulnerability that has been detected in SSL technology that has been there all along. Yes, that means that your personal data, credit card details, and passwords previously passed through SSL secure websites might have already been compromised. Photo Credit: Mashable The vulnerability was discovered by Google engineers working with an independent security company named Codenomicon. They produced some answers to questions about this vulnerability problem …

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• Wednesday, April 9th, 2014

  Fridge Magnets Jog Memories

  Find the Power It may be tough to know which direction your business should go when making decisions for marketing.  There are many options but you should always have promotional products at the ready.  The challenge there might be which promotional item is most effective for your marketing plan because we have so many useful and fun items available.  But you need to know your customers in order to be sure you are giving out what would be most beneficial for them.  People love to get free stuff and they don’t even realize they are part of your marketing plan so make sure you hand them the merchandise they will enjoy. It’s Good for Business When you use promotional products they are providing high visibility …

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• Tuesday, April 8th, 2014

  Paid Search Advertising Tips

  It’s no secret that the paid search advertising landscape has changed over the last two years. Since Google’s algorithm updates have made getting ranked naturally more challenging many websites have resorted to paid search advertising. The result is that the paid side of search has also become more difficult to master within budgets.  The key to maintaining a positive ROI for paid search campaigns is constant monitoring and reviewing your ads, keywords, and placement. Here are 4 tips for keeping your paid listings fresh and beneficial as found in SearchEngineWatch: Every Six Months: Review and reset the structure of your campaigns. Your campaigns have so much data, and that data should be used to research how your paid search campaigns measure up to market level …

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• Saturday, April 5th, 2014

  International Conglomerates Plan to Increase Digital Marketing Spend 50% of Budget on Digital by 2016

  Photo Credit: MarketingMag.com.au Do you have plans to increase your digital advertising budget in the near future? Many international companies will be pumping more into the digital side of their advertising budget in the coming years. A recent article by MarketingMag.com.au  highlights information from Mondelez, Pernod Ricard, Procter & Gamble, and Unilever that all plan to follow suit with Mondelez’s announcement to pump 50% of their advertising budget into digital by 2016. This means that digital advertising will be ramped up for many well-known international brands including Cadbury, Oreo, Trident, Halls, Jacob’s Tang, Pantene, Oil of Olay, Herbal Essences, Pampers, Puffs, Bounty, Dove, Knorr, Axe, Lipton, and many more will be getting a digital spin on their advertising. After the Mondelez’s well-known digital success with …

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• Friday, April 4th, 2014

  State of Internet Marketing for 2014

  How do your marketing efforts for 2014 stack up against others? A recent survey of over 500 marketers revealed top digital goals, top challenges, what is working and what isn’t. WebMareting123.com compiled the survey results data into an infographic which shows the objectives and challenges for both B2C and B2B companies. Top Internet Marketing Objectives for B2B Companies: 41% Generate Leads 27% Drive Sales 17% Improve Awareness Top Internet Marketing Objectives for B2C Companies: 40% Drive Sales 27% Improve Awareness 18% Generate Leads Top Internet Marketing Challenges for B2B Companies: 21% Generating Enough Leads 19% Producing enough Quality Content 18% Converting Leads to Customers Top Internet Marketing Challenges for B2C Companies: 25% Measuring ROI 22% Converting Leads to Customers 14% Integrative Content Across Channels Other …

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• Friday, April 4th, 2014

  Have Fun with an Echo Recycled Frequent Flyer

  Moving Through Your Life Your business life is only a part of what you deal with on a regular basis, there is much more than that portion.  You have a family, friends and life outside of work but sometimes it’s hard to make time for them. Life becomes much more serious sometimes, you have to figure out the marketing for your company so you can stay in business.  Promotional products are always an effective method for accelerating your marketing power and we can help you find some products to bring some fun and balance back to your life. There Will Be Fun We are serious about our business also but we are constantly looking for those items which are a little less business focused but …

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• Thursday, April 3rd, 2014

  Letter Openers Make It Easier

  Do Your Best As you are marketing your business you have a number of choices in order to make your marketing plans successful.  You could run radio commercials or post up a billboard, or any of the other traditional techniques for spreading your brand recognition. These are all good choices but you should always include a promotional product giveaway plan as a major portion of your marketing. We know handing out promotional products is the most budget friendly, effective methods available for making your name known. Products People Use Giving out promotional merchandise to your customers as a thank you and a reminder to use your business again is a simple decision.  It should be an essential part of your marketing plan, especially helpful when …

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