International Conglomerates Plan to Increase Digital Marketing Spend 50% of Budget on Digital by 2016

Photo Credit: MarketingMag.com.au

Do you have plans to increase your digital advertising budget in the near future? Many international companies will be pumping more into the digital side of their advertising budget in the coming years. A recent article by MarketingMag.com.au  highlights information from Mondelez, Pernod Ricard, Procter & Gamble, and Unilever that all plan to follow suit with Mondelez’s announcement to pump 50% of their advertising budget into digital by 2016.

This means that digital advertising will be ramped up for many well-known international brands including Cadbury, Oreo, Trident, Halls, Jacob’s Tang, Pantene, Oil of Olay, Herbal Essences, Pampers, Puffs, Bounty, Dove, Knorr, Axe, Lipton, and many more will be getting a digital spin on their advertising. After the Mondelez’s well-known digital success with real time advertising for Oreo during the Super Bowl, it is no wonder they have plans to capture some more magic on the internet with social and digital advertising. How will this affect online advertising and online marketing? Based on the coverage of brands in so many markets around the world, it means that other companies large and small will need to ramp up their online initiatives as well in order to keep up with these large brands. Competition might get steep, however in many ways; the internet can leverage the playing field with smaller companies capturing a large social following to compete with larger budgets. Captialising on the trend of small businesses might seem like one of the best angles to take to find your voice amongst competition with large budgets and big pockets.