Monthly Archives: April 2013

• Thursday, April 18th, 2013

  Earth Day in Australia 2013

  

                            We want to acknowledge Earth Day coming up on Monday April 22, 2013. Taking care of the environment and our Mother Earth is something that is important to us at Brandme and should be equally important to all businesses that can help in making a difference conserving resources. Here are a few ways you can help Landcare Australia is a partnership between the community, government and business to carry out environmental protection in Australia. It will be planting 100,000 trees through the Avatar Home Tree Initiative. Under this project, 28 species of trees will be planted. Green Earth Blog featuring ideas on how Australians can lower their carbon footprint and also ways …

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• Wednesday, April 17th, 2013

  Love Your Commute with an Elleven Computer Backpack

  Choices for Your Marketing In this world of endless choices you may be wondering how to best promote your business or services.  Marketing offers many effective ways to expand your brand name but the most popular and economical method is to give away promotional products.  More and more companies are moving away from traditional TV and radio as those costs continue to soar. The Lowdown Surely you know this but promotional products are free items you give away to your clients and prospective clients.  Then they have this item on their desk, on their person, in their car or somewhere and they are always seeing your company name.  This works a couple of ways, they are happy to have a free gift that is useful …

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• Tuesday, April 16th, 2013

  Tips for Attracting Buyers to Your Trade Show Booth

  

  Let us help you get creative with ways to attract buyers to your booth.Using signage, demonstrations, and presenters for your booth can go a long way towards bringing that much needed attention to your booth. Rather than mints or old candy, use creative promotional gifts to get their attention. Even though these tactics bring an added cost, the potential for sales can be great and is worth the investment. Signage is Important – Buyers Crave Information Bright signs with details on your company and information will help let buyers know what you are selling. Buyers’ time at a show is short, with many choices of what booths to visit; they need to make decisions on how to split up their time. You can save them …

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• Saturday, April 13th, 2013

  Be a Winner in a Champion Polo

  

  Evaluation Today’s marketing plans have to have many parts to them to be the best they can be for success in spreading the name recognition.  One of those pieces should always be the use of promotional products, no matter whether you are a brick and mortar business or an internet business. When you are scanning all the promotional items out there on the web, keep in mind you want a company who will work hand in hand with you to present and create only the very best products for your clients and target audience. Many Options Promotional products have legendary numbers and this volume can sometimes be a bit overwhelming.  But there are some tried and true items which any company can use and know …

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• Friday, April 12th, 2013

  YouTube’s New One Channel and Your Business

  

  Just last month YouTube launched a new design platform called YouTube One Channel. If you didn’t know, YouTube is the 2nd most popular search engine in the world, so if your business does not have a presence on there, you are missing out on having customers find you through video. With the new YouTube redesign, now, more than ever you need to get your business onto video and in front of millions of searchers. What is YouTube One Channel? Many of the new features of YouTube One Channel are tools that allow you to optimize and customize your YouTube Channel to get your branding and message in front of users on all types of devices. Here is a graphic to show you more about the …

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• Thursday, April 11th, 2013

  A Drink Bottle Will Help

  

  Map Your Path While you look around at your choices and make decisions regarding strong marketing techniques there should always be an open option for promotional products.  There are pros and cons with all of them but overall it is an effective and budget friendly method, they are all useful for promoting your company.  As you wade through the wide variety of choices keep in mind that it is always optimal to customize your choices based on your clients and target audience. Try the Best As you narrow the choices it is always a good idea to order some samples of each one you are considering.  This will be a big help to make good decisions about which promotional items to order.  You will be …

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• Wednesday, April 10th, 2013

  Online vs. Offline Retailer Sales Trends in Australia

  Australian sales trends have had their ups and downs over the past year. There has been much speculation over whether online sales are cutting into the traditional, or offline sales, and this report  sheds some light into the differences. 2012 was a year of fluctuations for online retail, with growth peaking near 30% in February then dropping to below 20% in April, before recovering to 25% in July. The last recorded data from NAB’s Online Retail Sales Index, collected in October; growth was steady at 26%. In contrast offline retail sales growth languished at sub-5% levels all year, with some months recording decreases. In November, the more recent run of ABS retail trade figures, there was no change in sales month on month. Here are …

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• Tuesday, April 9th, 2013

  Flash Drives Move the World

  

  Trial and Error Every organization has to go through some trial and error to find their way out there in the marketing world.  It takes good knowledge and experience to successfully move your business toward the front of the pack. There are always so many choices to make when you are working on your plan to promote your business.  Of the many methods for accomplishing that goal, using promotional products is a tried and true method of getting a large number of eyes on your business name and logo. Size Matters To find the most helpful giveaways you need to know your audience well.  But there are some universal products which everyone finds to be helpful in their marketing and one of the hottest promotional …

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• Saturday, April 6th, 2013

  How Coca Cola ‘Outfizzed’ the Competition with Social Media and Personalisation

  This is a marketing case study that is about a very interesting personalised campaign that Coca Cola ran over the summer of 2011. The results show the importance of personalisation in marketing. The Coke campaign made people feel special similar to the way promotional products make people feel important. Backstory: In an effort to adapt to the changing environment of how people connect with each other, Coke launched a campaign aimed at connecting friends online and offline with the goal of increased branding and sales during the summer when sales are always strongest. Objectives: The primary campaign objective was simple: increase consumption of Coca-Cola over the summer period. The secondary objective was to get people talking about Coke again. Strategy: Coca-Cola wanted to promote the …

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• Saturday, April 6th, 2013

  Ruga Beanies Are Stylin’

  Find Your Spot As you spend time considering all the promotional products available for your business there are so many considerations and decisions to make.  Picking the right item, along with the message for it and then the color, logo, font and everything else can be a challenge for some of us. But there are some common products which seem to please all the people! Narrow Your Choices There is a particular product which is always welcomed warmly by anyone who receives it; this one is a promotional Ruga Knit Beanie. Nothing stands out and transmits a message quite as well as any type of promotional headwear.  It is right at eye level for most people and because we are generally looking at each other’s …

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