Tag Archives: marketing

• Friday, January 17th, 2014

  New Year = New Organised You (Part 2)

  Getting organised is such a popular New Year’s resolution that people might make in both their personal and professional life, we decided to run a two part series on our blog featuring some great ways to get organised and stay that way for 2014. Clutter and disorganisation in your work environment can lead to productivity issues and other problems when you end up wasting time trying to find something. See Part 1 Here. Here are 10 more organisation hacks for your 2014 resolution: Office Clips Organise Electronics Cords:   Photo Credit: ViralNova This clever idea keeps all of your electronic cords, usb hook ups, etc. right at your fingertips. No need for tangled cords or crawling around behind your desk trying to find the right …

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• Wednesday, November 20th, 2013

  Keyrings Stay within Your Marketing Budget

  Drive Your Marketing   Most marketing people within most businesses understand how effective promotional products are for their brand expansion.  We know these products are super effective powers to add more clients for your business.  It is a proven technique for making your business name and products or services known by so many more people within your target audience.   Universal Usage   We have quite a number of products available for you but we have already discovered the power of the tiny promotional Keyring. You would think that because it is such a small thing that it really wouldn’t be the greatest sort of item to promote a business, however, it is useful in ways that are not immediately apparent.   Have a Few …

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• Friday, November 15th, 2013

  Holliday Marketing Planning Guide

  If you have not already put your holiday marketing plan into place for your business, now is the time to get started. Putting a plan together does not have to be hard or complicated, it really is about building out a calendar and then following through with the schedule you come up with. A holiday marketing plan can actually make your work life around the holidays much easier because you already did the work of planning and scheduling ahead of time and there is no stress of last minute scrambling. Your planning guide should be something you go back to each year and adjust for changes. It should be a combination of things that must be done during the season and some things that are …

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• Wednesday, November 6th, 2013

  Brand Simplicity Wins in Latest Customer Survey

  When consumers perceive companies as too complex, they cannot relate with the brand and ultimately do not purchase from them, or invest in their stock. Each year Siegal and Gale, a brand consultancy firm, conducts a study and then releases their annual ‘Global Brand Simplicity Index’, which rates brands from the most simple to the most complex. The index then analyses and compares the rating to their stock price performance. The report concluded  that if you build a portfolio of the top 10 publicly-traded simplest brands, that portfolio would outperform the major stock market indexes in terms of growth of stock price and performance. The survey encompassed input from 10,000 people from seven countries to gauge their perception of the complexity of 93 global brands. …

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• Sunday, November 3rd, 2013

  Searching for Brand Advocates? 5 Ways to Convert Employees into Brand Advocates

  Companies are always looking for brand advocates to help get the word out about their company. Often times, companies are overlooking the fact that their best brand advocates could be their employees. That’s right, when looking for brand advocates, in many cases you don’t have to look past your company doors. Today we will cover 5 ways to turn your employees into brand advocates. Make sure that all employees fit into and embrace your company culture. Employees that embrace the corporate culture should behave consistently whether they are working or not. Part of the employee handbook should include verbiage about representing the company well whether they are “clocked in” or not. Empower employees with the permission and skills to help customers. Satisfied customers can mean …

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• Monday, October 28th, 2013

  B2B Social Sharing Activity Increases Sales from Word of Mouth

  Social sharing not only can help increase sales for B2B businesses, but enhances the reputation and increases branding at the same time. B2B type businesses might have come a little late to the social media scene, but they are quickly learning how important social media is for all types of businesses. Any kind of business can find some way to embrace social media marketing and use it to their advantage. MarketingMag.com.au  recently featured an infographic that shows the benefits of social media for B2B Marketers: The infogrpah highlights some of the social channels that are more effective for B2B marketers trying to grab the attention of other businesses requires different techniques than you would use with end users and consumers. As you will notice, content …

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• Saturday, October 26th, 2013

  New Facebook Ad Options that Help Small Businesses

  Facebook announced  an important advertising option update this week. The new change is that custom audiences are now available to all advertisers. This is especially important to small businesses because it makes it easier to target your own contacts in a Facebook ad platform. Previously this feature was only available through Facebook’s API and Power Editor Tool and was not widely known about. Getting started with Your Own Custom Audience Campaign Setting up a custom ad audience made up of your own email list subscribers is quite simple and intuitive. If you use MailChimp, it integrates directly with their system to upload your contacts or you can upload any email list. Once contacts are uploaded, Facebook matches the email addresses from your file to Facebook …

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• Saturday, October 26th, 2013

  Good Plastic Pens Promote Your Business

  Multitudes To promote your company there are an amazing number of promotional items available. There are those of you out there in the smaller organizations who might think this method of advertising is too expensive for their current budget. But you would be surprised to learn that promotional product advertising is all around you and that everyone from the smallest business to the biggest can take advantage of this super effective marketing machine. Tremendous Potential Whenever you investigate the cost of advertising you will find out how much cheaper this is than just about any other method. You can use these products in many different ways; they can be used by employees as they are running the business as well as given to customers. Because …

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• Thursday, October 24th, 2013

  A Keyboard Wrist Rest Can Do the Trick

  Don’t Be the One   Don’t be the business that is losing customers, fight for what you need to survive!  If you aren’t using promotional products then you need to, right away if not sooner!  We can get you moving down the better more productive path with all of our merchandise, and move your business into a better place.  We are always on the lookout for the best promotional items on the market and can help anyone find their way to a more dominant presence in their market.   You Know It   If you don’t know about promotional products then you are behind the marketing curve.  There are so many out there and we can recommend the best. One which is super beneficial is …

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• Thursday, October 17th, 2013

  Friendly Email Pointers

  When sending emails from a customer service perspective, it is very important to make sure that your emails are not misconstrued. It is hard to decipher tone and intent through emails and being short in an email can be interpreted incorrectly and being abrupt. Following these pointers can help ensure that you emails do not come off making you look rude: Include a greeting. In addition to addressing the email recipient by name, add a greeting. Identify your name and your company name. This can be done in the greeting or it can be an additional component. Thank the customer or client. Thank them for their email, if they emailed you first or thank them for being a loyal customer. If you are addressing a …

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