Tag Archives: facebook marketing

• Saturday, March 15th, 2014

  Facebook Brand Pages’ Organic Reach is Plummeting

  What Are Your Alternatives for Reaching Your Target Audience Socially? Facebook is always changing, that’s no secret. It seems the real challenge is finding a way to cut through the noise and reaching your customers socially to engage them. Facebook has been gradually reducing the reach of organic posts by brand pages in an effort to get businesses to switch to paid or sponsored listings. This started in 2012 and then made another algorithm change in December of 2013. Advertising agency Olgivy has been tracking the results of Facebook’s algorithm changes. Olgivy has released a study  they did, detailing the current organic reach of over 100 Facebook brand pages that they manage accounts for. Analysing the reports inside the pages’ insights and released the summary, …

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• Wednesday, April 24th, 2013

  Facebook Home – A Step Up For Mobile Marketers

  

  Facebook just recently announced the newest version of Facebook for mobile devices, an application for Android phones called Facebook Home. It is a new concept for your smartphone, gearing your actions towards the people you want to connect with instead of the applications that connect you to all of Facebook. They have studied what actions mobile users take most often and set it up for you to easily access just those features first. “The home screen is the sole of your phone” explains Mark Zuckerberg.   You look at it about 100 times a day and because of that, the experience should be personal. That is the reason behind the new suite of applications called “HOME”. So what is Facebook Home? It is a family of …

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• Friday, February 15th, 2013

  The Latest Facebook Changes and What They Mean for Your Business Page

  If there is anything that remains the same, it is that things always change. Facebook is no exception; it is pretty well-known that users have been enraged many times with Facebook’s changes. It’s one thing if access to your friends and family changes around or looks different, but when Facebook makes changes that affect your business page and the advertising features, it’s definitely important to take note. Here are some of the recent Facebook changes that affect either company pages or advertising on the social network. Facebook Pages Feed In November of 2012 Facebook added a feed for the pages users like or follow. This is a separate feed from the news feed. According to Facebook, the news feed is for the most engaging content, …

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• Wednesday, October 17th, 2012

  17 Survival Tips for Effective Facebook Marketing

  Infographic Credit: PostRocket A new infographic provides marketers with a handy reference on the 17 Survival Tips for Facebook Marketing. They range from Don’t Oversell (No. 5) to Keep It Short (it’s a post, not a novel). Marketers can check their posts against the tips and track the results.

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