Category Archives: Trade Show Tips

• Tuesday, April 15th, 2014

  5 Trade Show Tips

  In an effort to help our clients perform well at trade shows, we are always looking to offer advice and tips for trade show success. We hope you enjoy and get use out of these 5 trade show tips: Focus on Quality of Quantity: Not everyone attending the trade show is your customer. If you can identify who your customer is and who you want in your booth, target that demographic and focus on converting those leads rather than wasting time attending to trade show attendees that are not your target audience. Show Off What’s New: Highlighting your new products or services will give your booth and your brand a fresh appearance. This will most certainly appeal to your target audience at a trade show. …

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• Wednesday, April 2nd, 2014

  Is it Beneficial for Trade Shows to Require Mandatory Meetings with Exhibitors?

  Trade shows can be some of the most competitive arenas for the exhibitors. Getting the attention of buyers depends on many different factors. Exhibitors can often benefit from trade shows that require attendees to meet with each exhibitor. In most cases, this is a quick 5 minute meeting, but it gives the exhibitors just enough time to make that impression so that they can get buyers to come back to their booth during the trade show or convention. The question remains is it a hindrance to attendees or exhibitors to be forced to meet with each vendor at a trade show? Some might argue that attendees resent having to meet with each exhibitor because they may not sell or offer anything that they would buy …

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• Tuesday, March 18th, 2014

  Making the Most Attractive Looking Trade Show Booths

  When you exhibit at a trade show, attracting attendees to your booth plays into the success of your trade show. In an environment with so much competition in one place, making sure that your booth is intriguing and appealing to trade show attendees will often make the difference between a successful and an unsuccessful trade show. Today we are sharing some tips on creating the best trade show booth for attracting your target audience. 1.     Designing Your Booth: Consider the purpose of your booth. Is it a meeting place, a sales place, or a demo area? What do you need to have in your booth to fulfil its purpose? Planning ahead is necessary in this designing phase so that you have the set up you …

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• Wednesday, March 5th, 2014

  Popular Promotional Products for Trade Shows

  Promotional products are very popular at trade shows and exhibitions since they are often used to entice attendees over to your booth amid so much other similar competition. Therefore, it is important to choose the right promotional gift that will allure and attract potential buyers to your booth. Choose promotional products with the following three traits to ensure that buyers will come to your booth and will keep the promotional gift so that it can do its job of reminding the recipient and other he or she comes in contact with about your brand. Choose a promotional product that represents your brand. Choose a promotional product that is useful to the recipient. Don’t skimp on finding a branded gift that your target audience will want …

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• Wednesday, February 19th, 2014

  Popular Trade Shows in Australia

  Australia is a diverse continent and because of that, you will see that the most popular trade shows in Australia vary greatly as well. Here is a list of some of the most attended trade shows across Australia: Photo Credit: Irishtimes.com Sydney International Boat Show: This convention takes place in late July or August each year at the Sydney Convention and Exhibition Centre & Cockle Bay Marina at Darling Harbour. This show brings boating enthusiasts, buyers and sellers from all over the globe together in one place. Good Food & Wine Show: This show takes place across the country at different times in different cities. This show filled with gastronomical goodies travels to Adelaide, Brisbane, Melbourne, Sydney & Perth. The shows appeal to foodies, chefs, …

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• Saturday, January 18th, 2014

  CES Trade Show is a Platform for Business Growth

  Earlier this month the annual CES Trade Show took place in Las Vegas in the United States. CES stands for Consumer Electronics Show and it is one of the largest annual conventions in the world. Since the main subject of the conference and trade show is electronics, you can imagine the amount of high tech devices and new technology that is introduced there each year. However, it is also become a catalyst for business growth, and especially the growth and success of start-ups. A recent article from MarketingMag.com.au highlighted how many different brands that are not even in technology or electronics related industries are attending the show in search of the next big thing and in an effort to maintain in touch with Gen Y …

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• Wednesday, January 8th, 2014

  CES (Consumer Electronics Show) 2014 Trends to Watch

  Las Vegas is hosting the annual Consumer Electronics Show in the USA this week. It is one of the largest and most popular conference and exhibition shows in the world. This year, over 3,000 exhibitors have the latest and greatest innovations in electronics on display and on topic this week. Every year, CES, features the biggest new trends in technology. CES is a combination of information and learning conference, press centre, and exhibit floor. Here are Four Trends to Look for at CES: Wearable technology. Everywhere you look at CES there is new wearable tech innovations. These devices are trending and becoming more main stream. We are not quite at the point of augmented reality tech, like the famous Google Glass. Most of the wearable …

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• Tuesday, December 24th, 2013

  Trade Show Booth Display Ideas that Cause a Crowd

  Using colour and unique design concepts will surely make the splash that you need to draw attention to your trade show booth.  Here are some inspiring trade show booth ideas to help draw the crowds in: WOW FACTOR:   Although this looks like a custom booth design, it is actually a modular display.  Besides looking amazing, the feature of this type of booth is that it breaks down for easy shipping too. A big bonus and former drawback for elaborate booth displays. These excellent atmosphere booths not only attract people over, but they will want to stay. Take advantage of that with your best sales pitch and other techniques for gaining trade show attendees’ favour.   BOOTH DISPLAYES THAT APPEAL TO THE SENSES   Food …

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• Wednesday, December 18th, 2013

  Internet Retailers and eBay Sellers in Australia Prepare for the 8th Annual PesA Internet Conference

  The countdown is on for the 8th Annual Internet Retailers and eBay Sellers Internet Conference. This is an educational event with great opportunities for networking as well as learning the latest and greatest about selling online from international experts. PesA is a 3 day event held in the state of the art technologically advanced Gold Coast Convention Centre. It is located right along the east coast of Queensland in BroadBeach. Over 1,000 attendees are expected already. The regular conference is March 28 – 30, 2014. In addition to the 3 day regular conference, which will include speaker sessions, networking, and an exhibition hall; attendees will have the option to register for pre-conference workshops. The pre-conference workshops give you the chance to delve deep into a …

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• Saturday, December 7th, 2013

  Upcoming Trade Shows, Conferences, and Business Events in Australia

  Here is a list of upcoming events we are sharing with you from Marketing.com.au. They list upcoming events monthly and then recaps of past events as well. You can refer to the past reviews to see if the similar upcoming events might be of interest to you. Keep checking back as it looks like this site will be updated as new events are added. The Future of Digital – 4 Dec 2013, Sydney & 10 Dec 2013, Melbourne For more information visit: www.aimia.com.au/home/events/aimia-events/the-future-of-digital—sydney   ADMA Cup 2013 – 12 Dec 2013, Sydney For more information visit: www.adma.com.au/attend/upcoming-events/adma-cup-2013/ 2014 Events   Mumbrella Digital School – 10 Feburary – 17 March 2014, Sydney For more information visit: http://mumbrella.com.au/events/mumbrella-digital-school   Essentials of Product Management – 11 February 2014, Sydney For more …

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