Promotional Products around the World

Promotional products are popular throughout the world. That is because most companies know that promotional products, branded gifts and free giveaways really do help increase brand awareness and help improve customer sentiment and satisfaction. However, what you might not have known that depending on where your business is located, some promotional products tend to give you more return on your investment. The increase in the “bang for your buck” comes in the form of increased impressions for different promotional products in different countries. If your company is international, multinational, or your country is on this list, it will help you to evaluate your promotional products campaign to ensure you are getting the most impressions for your advertising dollar.

Promotional Products that Receive the Most Impressions in Great Britain

In the UK, outerwear, such as promotional jackets, promotional sweatshirts, etc. receive the most impressions, even though they are not as popular as a promotional product choice. Outwear received 5,124 impressions; bags are 2^nd with 4,066 impressions. Promotional pens and other writing instruments get 3,440 impressions. Calendars will see about 2,307 impressions and t-shirts see considerably less impressions than outerwear at 1,852.

Promotional Products that Receive the Most Impressions in France

In France, the promotional product with the most impressions is also outerwear with 3,473. Promotional bags are also second in France at 2,665 impressions. Then France varies from Great Britain in the order of the line-up, but the types of promotional gifts are the same. Promotional calendars comes in 3^rd for impressions at 2,372. T-shirts come in 4^th in impressions with 1,700 and rounding out the top 5 most impressions for promotional products in France is pens or promotional writing instruments with 1,204 impressions.

Promotional Products that Receive the Most Impressions in the US

The types of promotional products that yield the most impressions in the US vary just slightly from the UK and France. Promotional bags are at the top of the list with 5,732 impressions. Next is promotional hats, which do not make the top 5 for impressions in the UK and France. Promotional pens or writing instruments are next with 2,730 impressions. Outerwear including jackets, sweatshirts, etc. is 4^th on the list with 2,090 impressions. Last on the top 5 list for US consumers is t-shirts with 1,990 impressions.

Promotional Products that Receive the Most Impressions in Canada

Just like France and UK report similar promotional product impressions, the same goes for the US and Canada. They both have the top 5 promotional products by impressions in the same order: bags (4,724 impressions), hats (3,634 impressions), writing instruments (2,943 impressions), outerwear (2,805 impressions), and t-shirts (2,253 impressions.

Infographic images photo credit: Pinterest