Monthly Archives: August 2014

• Wednesday, August 20th, 2014

  Maintain Clarity with Lens Cloths and Repair Kits

  In the Plan Most companies are constantly updating their marketing plans as the marketing options constantly change. But one method should always be written into your plan, using promotional products. If you don’t already use them you are falling behind the others in your industry who are taking advantage of this method of powerhouse marketing. Finding the perfect set of giveaways is your next step, we have a ton of inventory so you need to take a look at all of it to determine which items will work best for you. We can help you with that decision process, we do it every day. It’s All Free To begin with there are limits on every marketing budget, and you have to consider what would be …

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• Wednesday, August 20th, 2014

  The #ALSIceBucketChallenge Has Made the World Much Cooler

  Chances are, you already know what the ALS Ice Bucket Challenge is. If not, you either don’t have Facebook or just don’t understand why every other person in your feed is dumping ice all over themselves. The challenge originated in New York and Boston in the U.S. in early June. Pete Frates, a former Boston College baseball player and his friend Pat Quinn who both suffer from ALS started the challenge and it has snowballed all over the world. The origins of the challenge are simple: donate to ALS or you have to pour a bucket of ice water over your head. No one could have ever imagined how viral this has gone. The ripple effect of the challenge has transcended continents; it’s been done …

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• Saturday, August 16th, 2014

  How to Build an Analytics Dashboard

  An analytics dashboard is a customised dashboard that you set up for your business. Why make an analytics dashboard? It helps you finally make sense of Google Analytics figures and track changes from week to week and month to month for the parameters that mean the most to you. This allows you to have an Excel or Google Docs Spreadsheet where you can see your analytics statistics at a glance. It is great for board meetings, inter-office meetings, or ways to show your boss or owner where your traffic comes from, how your campaigns are doing, and identify strengths, weaknesses, and areas of opportunity. In this post, we will show you how to build your own analytics dashboard; but always remember that you can choose …

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• Friday, August 15th, 2014

  Time for Tent Calendars

  Timing is Everything In marketing there are moments during the year when you can take advantage of special times such as holidays, seasons and schedules. You have all of these options with which to market your business, especially when the holidays roll around, but most people in business understand that promotional products are appropriate at any time of the year. All people enjoy receiving a free gift so no matter what day of year it is there will be an item perfect for a particular client or groups of clients. Take a Look Around Having said that this is the time of year when it is good to be considering placing an order for promotional Calendars. The New Year is not too far away now …

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• Friday, August 15th, 2014

  CPC Ads $.14 Lower for Smartphone Platforms

  Global software company Kenshoo released a report on international trends in CPC advertising spend. The report is good news for Australian based businesses who want to reach customers on their smartphones. The data released in the report, which only includes clients on Kenshoo’s cloud-based digital marketing technology, shows that Australia is one of 3 countries where considerable growth was shown in mobile search share. Mobile search share rates for paid search rose between 8% and 11% in Q2 compared with the same quarter last year in Australia, the UK, and the US. The growth rate in the UK and Australia was higher than that of the US. In this domain of paid mobile ads increasing, the cost per click on the average smartphone ad campaign …

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• Thursday, August 14th, 2014

  Take Along a Backsack to Help

  Make It Move If you are the one in your business responsible for effective promotion of your products or services then you have probably tried a lot of different things. But if you have not used promotional products before then you are missing out on the best method ever for making your name more widely known. Positively These products are absolutely the best way to reach out, they are free, useful items you give away to your customers and target audience. Then they have this item on their desk, on their person, in their car or somewhere and they have your company name in view at all times. This works to your benefit several ways, they are pleased to receive a free gift that is …

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• Wednesday, August 13th, 2014

  4 Ways to Use Social Media to Promote Events & Trade Shows

  Trade shows and other types of events can definitely benefit from social media. In this infographic we are featuring today, it outlines 4 ways that you can boost events using social media. Social media is so prominent in everyday life now that ignoring it as a way to promote your event can be more than just missing out, it can be a detriment. You need to be where the competition is; but more importantly, you need to be where your customers or attendees are. Engaging with them through social channels during an event can be the way to make it or break it. The Role of Social Media As you will see in the 4 ways to use social media to boost events, the engagement …

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• Wednesday, August 13th, 2014

  Rechargeable Torches Keep You in the Light

  You’re On Solid Ground Discovering the best way to market your company is not too tough, using promotional products is really the simple answer. Of course there are numerous diverse techniques to gain further name recognition for your business, all of which you should explore, but we know using promotional products is the most effective and cost efficient way to reach that goal. The Facts The most crucial piece of information you should know regarding promotional merchandise is that it must be highly useful for the person who receives it, if it is then it is used and visible every hour of every work day. Being employed in this manner is the only way you really know that your business name is being broadcast the …

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• Saturday, August 9th, 2014

  Latest Facebook Changes Businesses and Marketers Should be Aware Of

  Facebook is notorious for making changes. Some reactions are positive, but most people Facebook users and marketers alike do not like the changes that are made. The most recent notable changes have to do with Facebook’s messenger, a new save feature, and just announced today, no more incentivising users to like your page. Facebook Messenger Facebook has been rolling out the new Facebook Messenger application that is the new way that users can message each other privately while on mobile devices. They are slowly removing that access through the regular Facebook application, making it necessary to download the new Facebook Messenger app if you want to private message with your Facebook friends. This is for Facebook users worldwide; and it has not gone over too …

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• Friday, August 8th, 2014

  Keep Up with a Metal Desk Clock

  Find the Way   As the manager who is in charge of your business marketing plan you have many tools at your disposal in order to increase your brand recognition. You are probably using social media to spread the word, but there is a proven technique you should still be using in your marketing mix, promotional products. Giving away quality free gifts to your clients and prospective clients will have more impact than any other technique you put into play. We can help you find the very best products to help you accomplish your marketing goals and grow your business. What to Choose? We would be pleased to help you pick the products which will have the most impact on your marketing. One way to go …

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