Promotional Products Work! An Infographic Detail

We found this great infographic on Pinterest and wanted to share with our readers to illustrate the fact that “Promotional Products Work!” This is something that we already know because we have been specializing in branded gifts for so long. We see our customers and clients succeeding with smart promotional product advertising campaigns all the time.

Photo Credit: PPAI.org

Here are the key points of the infographic broken down:

• 88% of promotional product recipients recall the advertiser
• 62% recall the message
• 8 in 10 consumers own a promotional product
• 59% have a more favourable view of the brand
• 85% of recipients did business with the brand after receiving a promotional product
• 47% of people keep promotional products for a year or more
• Top reasons why promotional products work:

o   Useful

o   Attractive

o   Informative

o   Desirable

o   Sentimental

o   Fun

• Where Promotional Products Work:

o   Kitchen 91%

o   Workplace 74%

o   Bedroom 55%

• Top 5 Product Categories Recalled

o   Wearables 41%

o   Writing Instruments 35%

o   Drinkware 19%

o   Sporting Goods 15%

o   Pocket/Purse Items 13%

• Top 5 Buyers

o   Education

o   Financial

o   Non-Profit

o   Health Care

o   Construction

Do you need assistance in finding the promotional product that will work best for your company? We are here to help you find the best type of product and design the best logo and stand out promotional material for a successful campaign. Promotional products really do work to help increase recall and sales, so contact s