Monthly Archives: December 2013

• Friday, December 20th, 2013

  Some Novelty Pens Will Make It Fun

  Increase Your Brand   Within every marketing plan there are always multiple decisions as to how we we can grow our businesses. However one of the most effective and popular methods to use is promotional product marketing.  We have firsthand knowledge about using this merchandise as a chance to reward your clients and prospective clients.  This gives them something fun and an opportunity to keep your business name in front of them every day.   Nothing Any Easier   We know there are some of our products you will use continuously in your promotional plan and that group will definitely include promotional pens.  These are useful and always needed in every business setting. But we have a new category within those pens which offer a …

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• Thursday, December 19th, 2013

  A Jute Bag Will Help You Carry Everything

  Make an Impact For all businesses the most important piece is continuing to grow, so that puts the pressure on the marketing and sales team to maintain forward movement.  Within all those plans and schemes there has to be a portion available in the budget for promotional products because we know what a fantastic impact promotional items have on your brand recognition. So we want to help you increase your knowledge and pinpoint the merchandise which will have the most influence for your clients. Choose Wisely One of the ways in which we can be most helpful is to try and point out some of the more successful items we sell.  We know from the feedback we receive which merchandise has more impact on which …

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• Wednesday, December 18th, 2013

  Internet Retailers and eBay Sellers in Australia Prepare for the 8th Annual PesA Internet Conference

  The countdown is on for the 8th Annual Internet Retailers and eBay Sellers Internet Conference. This is an educational event with great opportunities for networking as well as learning the latest and greatest about selling online from international experts. PesA is a 3 day event held in the state of the art technologically advanced Gold Coast Convention Centre. It is located right along the east coast of Queensland in BroadBeach. Over 1,000 attendees are expected already. The regular conference is March 28 – 30, 2014. In addition to the 3 day regular conference, which will include speaker sessions, networking, and an exhibition hall; attendees will have the option to register for pre-conference workshops. The pre-conference workshops give you the chance to delve deep into a …

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• Saturday, December 14th, 2013

  5 Things that Will Matter to Brands in 2014

  MarketingMag recently covered ‘5 Things that Will Matter to Brands in 2014’ on their website. It turns out that many of the topics we covered this year  are predicted to continue to be even more important in the New Year. Here are the 5 things that brands should concentrate on in 2014: Relevant Retail: What does this mean? Not just having relevant products or services that your customers want, but also offering fringe services such as mobile apps, and other things that make shopping decisions easier  for your customers. Branded Customer Experience: Customer service is more important than ever. However, branding a unique customer experience  for your customers will make your company memorable and make customers want to return to your business and garner repeat …

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• Friday, December 13th, 2013

  Wine Accessories are Always Welcome

  Promotional Potential As the one in charge of promoting your company you have many, many options when it comes to your marketing plans.  You might have commercials on television or radio, or you might have billboards, along with all the other traditional techniques for spreading your brand recognition. These are all good methods for your promotions but you should always have an organized promotional product giveaway plan as part of it. Giving out promotional products is the most budget friendly, effective methods you can put into practice. Blitz Them Obtaining promotional items to give out to all your current clients as a thank you and a reminder to encourage them to use your business in the future is an easy decision.  This has to be …

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• Friday, December 13th, 2013

  Make Them Happy with Golf Day Gifts

  A New Way to Go There is no better idea for your expansion of name recognition than to use promotional items to get some positive attention for your business. When your clients or target audience see your logo on something it will trigger them to think about your business. We are here to help you find the very best approach to expanding your business. The Great Outdoors A large number of people enjoy a round of golf so it makes sense if you put your logo on some nice golfing products you will get some recognition from that group. We realize that quite a few golf days turn into informal business meetings, so when you have some promotional Golf Day Gifts for them you are …

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• Thursday, December 12th, 2013

  Amazon Revolutionizing E-Commerce with Drones and Same Day Delivery

  Photo Credit: MarketingMag.com.au Is there really a not-to-distant future right out of a science fiction film with delivery drones flying through the air making door to door deliveries? Amazon CEO Jeff Bezos is trying to make that a reality. He announced last week that he is not kidding at all, he means business and expects to have his Air Prime same day delivery fleet ready by 2015. Check out the video of the test drones in action. The goal with the unmanned delivery drones is going to be delivery in 30 minutes. There are definitely more questions than answers and more doubts  than assurances, but if any company can pull it off, it would be Amazon. The restrictions for drone delivery will be that the …

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• Thursday, December 12th, 2013

  Holiday Good Cheer from WestJet Airlines

  If more companies used the holidays as an excuse to give back and write it off as an advertising expense, the world would be a much better place. WestJet airlines designed a holiday campaign with the intent of getting the message out that holiday travel does not have to be a burden and, of course, in hopes of creating a viral video. The video they made detailing the events of their holiday giving campaign called ‘WestJet Christmas Miracle: real time giving’ has definitely gone viral, it has almost 8 million views since being posted 3 days ago. The attention and goodwill the airline is receiving from the video is well worth the expense. Rather than spending that money on advertising, they are getting a great …

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• Wednesday, December 11th, 2013

  Travel Accessories are Always in View

  Another Angle If you are looking for another marketing angle to pursue you definitely need to include promotional products!  And then you need to target your particular clients in what they do on a daily basis.  For example, do you have a business that deals with clients who do a lot of business travel, or perhaps your customers travel for pleasure? Either way, it would make a lot of sense to come up with a promotional idea that will take advantage of what your travelling clientele need during their travels. Free promotional goods are an excellent way to promote your company brand name. Everyone is Constantly on the Move For these clients who constantly have planes or trains to catch, and people to meet, it …

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• Saturday, December 7th, 2013

  Upcoming Trade Shows, Conferences, and Business Events in Australia

  Here is a list of upcoming events we are sharing with you from Marketing.com.au. They list upcoming events monthly and then recaps of past events as well. You can refer to the past reviews to see if the similar upcoming events might be of interest to you. Keep checking back as it looks like this site will be updated as new events are added. The Future of Digital – 4 Dec 2013, Sydney & 10 Dec 2013, Melbourne For more information visit: www.aimia.com.au/home/events/aimia-events/the-future-of-digital—sydney   ADMA Cup 2013 – 12 Dec 2013, Sydney For more information visit: www.adma.com.au/attend/upcoming-events/adma-cup-2013/ 2014 Events   Mumbrella Digital School – 10 Feburary – 17 March 2014, Sydney For more information visit: http://mumbrella.com.au/events/mumbrella-digital-school   Essentials of Product Management – 11 February 2014, Sydney For more …

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