Monthly Archives: September 2013

• Thursday, September 19th, 2013

  Stay Charged with Bat Emergency Batteries

  Market, Market, Market When it comes to promoting your business you have a multitude of choices in order to make your marketing plan fly.  You could choose to run commercials or have a few billboards, or use any of the other traditional techniques for spreading your brand recognition. These are all good paths to follow but you should always have an organized promotional product giveaway plan as part of it. Handing out promotional products is the most budget friendly, effective methods you can put into place. Put Them to Use Having the option of promotional merchandise to give to your customers as a thank you and a reminder to encourage them to use you again is a no brainer.  This is an essential part of …

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• Wednesday, September 18th, 2013

  Trade Shows Contests, Drawings, and Prize Giveaways

  One of the best ways to attract trade show attendees to your booth is by hosting contests, games, drawings, or prize giveaways. Remember to add colours, lights, and music to attract extra attention. Once your fun promotional ideas get visitors to your booth, then it is up to you to have a great sales pitch and adequate materials to convert the sale from there. If the prizes that can be won do not already have your company name and logo on them, then add in promotional products to your prize package so that the booth visitors will remember your company. What types of contests, games, or giveaways should you run? It depends on what type goes best with your company culture, products or services, and …

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• Saturday, September 14th, 2013

  Avoid These Mistakes When Building Your Brand

  Building your brand is your company image and what you will be known for. When establishing and setting up the branding for your company, it is important to follow best practices and outline everything carefully from the start. This article covers 5 key things to avoid when you are building your company brand. Do not try to be all things to all people. Finding focus and establishing what your company image and brand is all about should be carefully and specifically defined. Not all products or services are for everyone. Knowing you audience and speaking to just them is an important aspect of successful brands. Do not copy the brand techniques and ideas of others. Just because another company has success with their image and …

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• Friday, September 13th, 2013

  Move On with a Voyager Trolley Backpack

  Find What You Want   As you review all of your marketing options you know you are going to always have the promotional note pads, promotional pens, etc, but you also know there are special customers who deserve something a bit bigger and grander.  We can help you make the right choices for your clients as we have some really wonderful products for your marketing team to provide more impact for those particular clients.   Try Some Size   One of the items which might make that bigger impression on those clients who you feel needs a little more coaxing or reward is our promotional Voyager Trolley Backpack.  This is not your typical cheap promotional product, it costs a bit more but for the right …

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• Thursday, September 12th, 2013

  8 Ways Employees Can Take on the Green Initiative

  Many companies have green policies in place to help the environment and save money by reducing, reusing, and recycling. Employees can follow suit to do their part in reducing the carbon footprint left on the environment and save themselves money as well as the business. Here are 10 easy ideas that can help employees go green: Purify your office or desk area with plants. In past blogs, we have talked about how plants help out office environments. Maintaining a few air purifying plants will clear up the air in your environment and also cleans the air, removing bacteria and germs that cause colds and other problems for you and cost you money when you miss time at work. Use green cleaning supplies. Not only are …

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• Wednesday, September 11th, 2013

  New Rules for Facebook Contests and What it means for Your Business

  If you have been reluctant to run contests and special promotions on Facebook because of all the special rules and strict regulations they had, you will be glad to know that they lifted the restrictions they previously enforced. In the past, you had to use an application to run contests and you could not post contests on your wall or timeline. Now that the restrictions have been removed, it is much easier to run contests on Facebook and take advantage of being able to quickly and easily run contests without restrictions. Facebook announced the contest rules change at the end of August. These are some of the examples Facebook gave for the types of contests and promotions businesses can now run: Collect entries by having …

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• Tuesday, September 10th, 2013

  Keep Track with a Magnetic Memo Board

  Keep It Rolling Your business might have a mix of clients, those you go to see or they may be coming into your place of business but either way the contact is essential.  Those connections are what sustains and grows your company over time; you have to maintain the forward momentum.  So it’s a great thing to have something to give away to these clients in order to keep your business name in front of them in order to increase your brand recognition. Shake it Up You may already be taking part in a promotional program of some type but it needs to be reviewed on a continual basis to see which items are doing the job and which are not as influential.  Every piece …

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• Saturday, September 7th, 2013

  Show Up in High Visibility Safety Workwear

  Use the Best Methods   Being the person in charge of marketing means you are in a constantly evolving space.  It’s crucial to maintain a perspective on your industry and the marketing being done by your competitors.  If you aren’t keeping up with this angle then you are missing out on a way to grow your company and make new markets available to your company.  Knowing where you stand and where you need to go is the most crucial information you need to possess.   Finger on the Pulse   When you are watching the movement of your industry then you know which direction is going to be best for your company.  Having promotional products as part of your marketing plan is a crucial element …

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• Friday, September 6th, 2013

  Famous Company Logos: Past, Present, and Future

  This is an interesting look at logos, past present, and future. What’s even more interesting is these image predictions were done in 2011, so we can see how some of them have already come to pass. The images come from BoredPanda.com. Some logo changes have gone so bad, that companies have reversed their decision after realizing that a new logo design actually hurt the brand and negatively affected sales. It is very important for companies to do research and market testing to see how segments of your target audience like the new design, or design options you are considering.

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• Thursday, September 5th, 2013

  Having a Business Card That Will Last

  Plan for Those on the Go   Life for everyone has gotten a great deal busier and as a result more people are on the go now than ever before.  When the times change you need to make sure that you’re updating your advertising strategies to meet the current needs of your customers.   Check the Details   In the past no company owner would be caught without a promotional business card in their pocket to pass along at the restaurant table or when speaking to a neighboring business owner.  Nevertheless business cards aren’t as productive as they once were; as a matter of fact they are no longer very effective at all.  Paper business cards tend to merely get grouped in with the millions …

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