Monthly Archives: October 2012

• Friday, October 12th, 2012

  New App Lets Marketers “Floq” to Their Audience

  Perth-based developer Floq has what it calls a “ground breaking” free, online survey app designed for business owners and market researchers. Floq said its app is aimed at “changing the way products, people and companies compare themselves to the rest of the world.” Floq allows marketers to gather feedback about their teams, products and companies and compare those results to others in their industry. Floq co-founder Jonah Cacioppe says the company’s vision is to help marketers see the “bigger picture.” “If you ask a few questions to your customers about what they think of your new branding, there’s currently no way to find out how their opinion compares to everyone else out there,” Cacioppe explained. “Getting feedback from customers is useful; but knowing how your …

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• Thursday, October 11th, 2012

  Look at That Promotional Mouse Pad

  Figure It Out All businesses have to figure out what they are going to do to make themselves known to their prospective customers.  Marketing is crucial to the survival of any business and there are a number of ways to get that done.   What about Promotional Products? A truly effective method of spreading the word about your business or service is to use one or more promotional products.  There are thousands to choose from so there will be several which will do a good job of letting people know about you.   Pick the Right One What you have to do is choose the items which will be best suited to your customer’s needs or wants.  Remember this is a free gift for them, …

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• Wednesday, October 10th, 2012

  Pinterest v. Facebook: Tale of the Tape

  A study of 50,000 Australian Internet users and the accompanying infographic has shown considerable light on how Australians view and use Facebook and its upstart rival, Pinterest. According to the study: Pinterest drives more sales than Facebook. Pinterest was said to have influenced 10 percent of sales, versus 7 percent for Facebook. But, Pinterest users are not as engaged as Facebook users, which might have something to do with the shorter time Pinterest has been around so its users have not developed as much of a habit of posting as Facebook users. But, Pinterest users spend more than Facebook users, almost twice as much at $180. This too might be a function of demographics as Facebook hits a larger percentage of the population. But, it …

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• Tuesday, October 9th, 2012

  Stick Up Some Promotional Magnets

  Which Promotional Product for Your Business? Trying to determine which promotional product is best for your marketing plan can be a tough call because there are so many useful and good items to choose from.  But definitely make a choice amongst them because people love to get free stuff and they don’t even realize they are part of your marketing plan.   Want to Spread the Word? One of the most fun and creative promotional products is a promotional magnet.  If it’s a clip, a calendar or any of the great variety available to choose from, the people who receive them will really be happy to get this fun gift.   Try to Narrow It Down! You could try a custom shaped magnet showing a …

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• Monday, October 8th, 2012

  Pinterest Becoming a Hot Stop for Aussie Networkers

  There is a new phenomenon called “DIY Networking,” because the engines of social media engine can be used by those without much media or technical sophistication, addressing a new “social media audience” that is used to interacting on Facebook, for example. For networkers looking for a new, hip, and less intrusive avenue of networking than Facebook,  Pinterest is gaining interest in Australia and elsewhere. Pinterest has been called “electronic scrapbooking,” although with a worldwide audience. “What I think is great about Pinterest is its amazing ability to connect people in a very non-standard social network way,” said Tony Benner, a public relations consultant. “Clothing retailers, wedding planners and graphic designers are among the swelling business crowd joining the popular social-media site, which lets users ‘pin’ …

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• Wednesday, October 3rd, 2012

  Time to Check Out Promotional Calendars

  What Do You Use to Market Your Business? Of all the wide array of promotional products for your business to pick from there are only a few that are as timely as promotional calendars. Naturally they are ideal for the end of the year giveaway but can be useful all year round. Why Are Calendars Best? Many shapes and sizes. Big area for printing business info Everybody needs one Good way to mark off days til vacation! Which One to Use? The calendars which hang on the wall are popular as they are the easiest to see at a glance.  These also are up at eye level and are used as a reference a lot which means your logo and company name are going to …

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• Tuesday, October 2nd, 2012

  Video Becoming Key to Communications in Australia

  Online video communications are becoming increasingly important and businesses are in danger of missing out on vital consumer spend if they don’t catch on soon, warns Robin Sands of Australian digital agency CDAA. “We’re seeing a lot of activity internationally that is all pointing to a large percent of online marketing spend going towards video communications and online distribution. Australian businesses are picking up on the trend and, as the NBN rolls out across Australia, the use of video as a marketing channel is only going to rise. Businesses need to add video to their strategy now so they don’t miss the boat,” said Sands.

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• Monday, October 1st, 2012

  Promotional Blankets are Great to Have Within Reach

  What Will Promote Your Business? As a business owner you will have to choose an effective method of marketing your business.  One of the most popular techniques is to use promotional items because these are like giving out free gifts to people and there is not a person alive who doesn’t like to receive something for free. So then you just have to decide which promotional product to use. What are the Best Products? There are numerous promotional items that would work for your company but one of the best is a promotional blanket. A blanket is useful for many applications and it is a big space on which to print your logo and company name, along with whatever other graphics you might choose.  This …

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