{"id":856,"date":"2013-04-10T16:32:03","date_gmt":"2013-04-10T16:32:03","guid":{"rendered":"http:\/\/www.brandme.com.au\/blog\/?p=856"},"modified":"2013-04-10T16:46:26","modified_gmt":"2013-04-10T16:46:26","slug":"online-vs-offline-retailer-sales-trends-in-australia","status":"publish","type":"post","link":"https:\/\/www.brandme.com.au\/blog\/2013\/04\/online-vs-offline-retailer-sales-trends-in-australia\/","title":{"rendered":"Online vs. Offline Retailer Sales Trends in Australia"},"content":{"rendered":"<p>Australian sales trends have had their ups and downs over the past year. There has been much speculation over whether online sales are cutting into the traditional, or offline sales, and <a href=\"http:\/\/www.marketingmag.com.au\/news\/infographic-the-ups-and-downs-of-retail-in-2012-30204\/\">this report<\/a>\u00a0 sheds some light into the differences.<\/p>\n<p><a href=\"http:\/\/www.brandme.com.au\/blog\/the-ups-and-downs-of-retail-2012-infographic\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-857 aligncenter\" alt=\"BrandMe - Ups and Downs of Retail Infographic Preview - Click to view the full infographic!\" src=\"http:\/\/www.brandme.com.au\/blog\/wp-content\/uploads\/2013\/04\/brandme-ups-and-downs-of-retail-infographic-July-2012-online_preview.jpg\" width=\"400\" height=\"400\" srcset=\"https:\/\/www.brandme.com.au\/blog\/wp-content\/uploads\/2013\/04\/brandme-ups-and-downs-of-retail-infographic-July-2012-online_preview.jpg 400w, https:\/\/www.brandme.com.au\/blog\/wp-content\/uploads\/2013\/04\/brandme-ups-and-downs-of-retail-infographic-July-2012-online_preview-150x150.jpg 150w, https:\/\/www.brandme.com.au\/blog\/wp-content\/uploads\/2013\/04\/brandme-ups-and-downs-of-retail-infographic-July-2012-online_preview-300x300.jpg 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><\/p>\n<p>2012 was a year of fluctuations for online retail, with growth peaking near 30% in February then dropping to below 20% in April, before recovering to 25% in July. The <a href=\"http:\/\/www.marketingmag.com.au\/news\/online-sales-gallop-towards-christmas-after-mid-year-lull-28180\/#.UNKbsXfcAuc\" target=\"_blank\">last recorded data from NAB\u2019s Online Retail Sales Index<\/a>, collected in October; growth was steady at 26%.<\/p>\n<p>In contrast offline retail sales growth languished at sub-5% levels all year, with some months recording decreases. In November, the more recent run of ABS retail trade figures, there was <a href=\"http:\/\/www.marketingmag.com.au\/news\/retail-growth-comes-to-grinding-halt-amid-rate-cut-uncertainty-28268\/\" target=\"_blank\">no change in sales month on month<\/a>.<\/p>\n<p>Here are some of the key highlights from the infograph below showing retail\u2019s ups and downs with sales figures as of July 2012:<\/p>\n<ul>\n<li>Online sales reached a new high of $11.7 Billion for the year ending July 2012. This was a 25% increase over 2011 figures.<\/li>\n<li>Online sales now make up 5.3% of retail purchases<\/li>\n<li>Domestic online retailers accounted for around 72% of total sales and are growing faster than their international competitors.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Australian sales trends have had their ups and downs over the past year. There has been much speculation over whether online sales are cutting into the traditional, or offline sales, and this report\u00a0 sheds some light into the differences. 2012 was a year of fluctuations for online retail, with growth peaking near 30% in February then dropping to below 20% in April, before recovering to 25% in July. The last recorded data from NAB\u2019s Online Retail Sales Index, collected in October; growth was steady at 26%. In contrast offline retail sales growth languished at sub-5% levels all year, with some months recording decreases. In November, the more recent run of ABS retail trade figures, there was no change in sales month on month. Here are &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"yes","footnotes":""},"categories":[26,3,66],"tags":[261,218,43,7,279,280],"class_list":["post-856","post","type-post","status-publish","format-standard","hentry","category-australian-news","category-internet-marketing","category-marketing-advice","tag-australian-marketing","tag-brandme","tag-infographic","tag-marketing","tag-online","tag-retail"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/posts\/856","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/comments?post=856"}],"version-history":[{"count":0,"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/posts\/856\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/media?parent=856"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/categories?post=856"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/tags?post=856"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}