{"id":820,"date":"2013-03-29T21:51:22","date_gmt":"2013-03-29T21:51:22","guid":{"rendered":"http:\/\/www.brandme.com.au\/blog\/?p=820"},"modified":"2013-03-29T21:52:14","modified_gmt":"2013-03-29T21:52:14","slug":"the-growth-of-retail-apps-brick-and-mortars-digital-light-at-the-end-of-the-tunnel","status":"publish","type":"post","link":"https:\/\/www.brandme.com.au\/blog\/2013\/03\/the-growth-of-retail-apps-brick-and-mortars-digital-light-at-the-end-of-the-tunnel\/","title":{"rendered":"The Growth of Retail Apps: Brick and Mortar\u2019s Digital Light at the End of the Tunnel"},"content":{"rendered":"

Despite the increase in ecommerce and online shopping, the offline retail industry is still going strong world-wide. Retail stores large and small just need to learn to adapt to a digital world and that adaption seems to be emerging in the form of retail store apps. That is applications built for mobile devices that help shoppers identify sales or join loyalty programs for retail stores. A recent study from Flurry.com <\/a>shoes that shoppers are spending an increasing amount of time using retailers\u2019 applications.<\/p>\n

\u201cConsumer time spent in Retailer Apps has skyrocketed by 525% from December 2011 to December 2012. This growth far exceeds total shopping app growth of 274%, as well as overall app growth of 132%.\u201d<\/i><\/p>\n

\"BrandMe<\/p>\n

It is important to note that time spent on retailer apps is much higher than even price comparison applications and daily deal site applications. Forbes <\/a>points out, \u201cWithin the shopping category, retailers\u2019 own apps are getting the most use and experiencing the highest rate of growth. This beats out daily deals, online marketplaces and price comparison apps, among others.\u201d<\/p>\n

What does all this mean for retailers with stores?<\/b><\/p>\n