![\"BrandMe](\"http:\/\/www.brandme.com.au\/blog\/wp-content\/uploads\/2012\/12\/brandme_kiss-300x252.jpg\")
All that aside, KISS. Which stands for Keep It Simple, Stupid. Of course, we\u2019re not referring to anyone reading this as stupid, it\u2019s just a colloquialism, if you will.<\/p>\nIf you\u2019re a marketer, most likely you\u2019re using a Website to promote and market your products. You want to have all the latest bells and whistles on your site, but you don\u2019t want to drive people away, because let\u2018s face it, when it comes to the Web you already forgotten more than some people will ever know. All Websites are different, some serve different purposes than others, and the subject matter may dictate how much–or how little–\u201dstyle\u201d a Website needs.<\/p>\n
All that aside, KISS. Which stands for Keep It Simple, Stupid. Of course, we\u2019re not referring to anyone reading this as stupid, it\u2019s just a colloquialism, if you will.<\/p>\n
It\u2019s understandable that one would want as much \u201cstuff\u201d on the Website page as possible. After all, if you\u2019re conveying information, then you want to put as much of it out\u00a0 there as possible. This is not a new problem. The people who design newspaper front pages have been dealing with it forever.<\/p>\n
Look from Their Point of View<\/p>\n
But, when designing a Web page, try to look at the exercise from the viewer\u2019s point of view, rather than the publisher\u2019s. We already know that the publisher wants to get as much stuff as possible up, but does the viewer want to read it?<\/p>\n
Let\u2019s take a look at a few Websites as illustration.<\/p>\n
Bing is perhaps the best designed site I have seen. Instead of confronting the reader with a giant pile of type, Bing presents a screen wide photo, usually depicting something\u00a0 in nature or a city scene. It\u2019s purposely not \u201cnewsy.\u201d The photos, by the way, are embedded with little \u201ctalking points\u201d about the photo for added interest. It is, I believe, one of the first \u201celegant\u201d style sites which have purposely veered away from the \u201cpile of type\u201d design.<\/p>\n
It\u2019s All About Navigation<\/p>\n
Another is Rhapsody.com. A subscription music service, Rhapsody makes judicious use of multi-media, music, album cover, and the media player to present a site with millions of tracks which doesn\u2019t look like millions of tracks. The type is all about navigation: a list of genres, new releases, recommended albums, a browse feature and my music, a list of songs you\u2019ve already played. For something as busy as a music Website, Rhapsody has a refreshingly uncluttered look.<\/p>\n
It\u2019s an important issue given the chaos that sits on our desktops. Multiple sites might be open at the same time, with Skype and Garage Band and the rest. The Web experience is built for skipping around, and unless it\u2019s clear to read about who we are and what we\u2019re about in a moment or two, readers may give up and move on.<\/p>\n
Market from a Website you\u2019re proud of, just make sure you\u2019re not overwhelming your customers.<\/p>\n","protected":false},"excerpt":{"rendered":"
If you\u2019re a marketer, most likely you\u2019re using a Website to promote and market your products. You want to have all the latest bells and whistles on your site, but you don\u2019t want to drive people away, because let\u2018s face it, when it comes to the Web you already forgotten more than some people will ever know. All Websites are different, some serve different purposes than others, and the subject matter may dictate how much–or how little–\u201dstyle\u201d a Website needs. All that aside, KISS. Which stands for Keep It Simple, Stupid. Of course, we\u2019re not referring to anyone reading this as stupid, it\u2019s just a colloquialism, if you will. It\u2019s understandable that one would want as much \u201cstuff\u201d on the Website page as possible. After …<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"yes","footnotes":""},"categories":[66],"tags":[7,93,142],"class_list":["post-393","post","type-post","status-publish","format-standard","hentry","category-marketing-advice","tag-marketing","tag-marketing-tips","tag-simple-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/posts\/393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/comments?post=393"}],"version-history":[{"count":0,"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/posts\/393\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/media?parent=393"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/categories?post=393"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/tags?post=393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}