{"id":374,"date":"2012-12-19T06:54:19","date_gmt":"2012-12-19T06:54:19","guid":{"rendered":"http:\/\/www.brandme.com.au\/blog\/?p=374"},"modified":"2013-01-30T02:42:21","modified_gmt":"2013-01-30T02:42:21","slug":"6-things-they-dont-tell-you-about-tv-and-radio-interviews","status":"publish","type":"post","link":"https:\/\/www.brandme.com.au\/blog\/2012\/12\/6-things-they-dont-tell-you-about-tv-and-radio-interviews\/","title":{"rendered":"6 Things They Don\u2019t Tell You About TV and Radio Interviews"},"content":{"rendered":"

With hundreds of thousands of print and online outlets, it\u2019s almost inevitable that everyone will wind up with a microphone thrust under their chin or red light in their eye for at least a minute or so. Many of us spend considerable time and effort trying to get the media interested, so there\u2019s a certain amount of added pressure when the media asks, \u201cCan you be at the studio by nine?\u201d<\/p>\n

Here are 6 tips to get the most from a few, fast minutes on the air.<\/p>\n

\"BrandMe<\/p>\n

    \n
  1. Arrive a few minutes early to get comfortable with the surroundings. Most radio and TV stations have a security\/sign in drill. Radio interviews typically take place in a cramped booth where one might be elbow to elbow with the host or other guests. TV studios are kept at ridiculously cold temperatures to keep the hosts\u2018 makeup from running. So it\u2019s advisable to have a jacket along for TV.<\/li>\n
  2. There\u2019s a little red light in both the radio and TV studios. In the radio booth, it means we\u2019re \u201con the air,\u201d though we might be in commercial. On TV, the little red light is perched over the camera that\u2019s recording the interview. It\u2019s easy to be distracted by the little red light, even though for the most part the person being interviewed should ignore it if they can.<\/li>\n
  3. On TV, if the interviewed person is \u201cremote,\u201d that is they are in New York and the interviewer is in Washington, the interviewed person will be staring straight ahead. But, in a less formal, local \u201cGood Morning\u201d type show, the interviewed person may be having a \u201cconversation\u201d with the host and therefore should be looking at her, not the red light over the camera.<\/li>\n
  4. Clock Management: People who are used to being interviewed have a clock in their heads that keeps track of how many of their \u201cpoints\u201d they\u2019ve inserted into the interview in how much time has gone by. But, one never really does know exactly how much time one is likely to get. Figure two to three minutes for TV, or eight minutes or more for a talk radio segment.<\/li>\n
  5. Bring along relaxation methods. They always say \u201cbe yourself,\u201d but many a newsworthy person has broken into a sweat, even in a studio kept at 60 degrees. Deep breathing, smiling, not doing the thing you do when stressed (drumming fingers, etc.) are advisable.<\/li>\n
  6. Have some way for the audience to follow up. If it\u2019s a product or something like a restaurant, create an offer that will allow you to track how many purchases you receive from the interview. \u201cAnd for all KOGO listeners who make a reservation before 5 today, we offer a 10 percent discount.\u201d If it\u2019s a more general follow up, provide Website, phone, and social media contacts, and provide those to the station before the interview<\/i> so they can post them on the screen while the interview is playing.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    With hundreds of thousands of print and online outlets, it\u2019s almost inevitable that everyone will wind up with a microphone thrust under their chin or red light in their eye for at least a minute or so. Many of us spend considerable time and effort trying to get the media interested, so there\u2019s a certain amount of added pressure when the media asks, \u201cCan you be at the studio by nine?\u201d Here are 6 tips to get the most from a few, fast minutes on the air. Arrive a few minutes early to get comfortable with the surroundings. Most radio and TV stations have a security\/sign in drill. Radio interviews typically take place in a cramped booth where one might be elbow to elbow with …<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"yes","footnotes":""},"categories":[66],"tags":[],"class_list":["post-374","post","type-post","status-publish","format-standard","hentry","category-marketing-advice"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/posts\/374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/comments?post=374"}],"version-history":[{"count":0,"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/posts\/374\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/media?parent=374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/categories?post=374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/tags?post=374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}