{"id":344,"date":"2012-12-11T19:38:01","date_gmt":"2012-12-11T19:38:01","guid":{"rendered":"http:\/\/www.brandme.com.au\/blog\/?p=344"},"modified":"2013-01-30T02:42:46","modified_gmt":"2013-01-30T02:42:46","slug":"4-ways-to-join-the-in-crowd-with-lanyards","status":"publish","type":"post","link":"https:\/\/www.brandme.com.au\/blog\/2012\/12\/4-ways-to-join-the-in-crowd-with-lanyards\/","title":{"rendered":"4 Ways to Join the In Crowd with Lanyards"},"content":{"rendered":"

Marketers looking for the next big thing in promotional Item might want to consider the humble lanyard<\/a>.<\/p>\n

\"BrandMe<\/a>Journalists, event attenders, and trade show presenters are among the core lanyard-wearing population. Veteran attendees have been known to collect their lanyards, and turn them into a mosaic. Sporting a lanyard makes one a member of the \u201cin crowd,\u201d however briefly, so marketers would be advised to wonder what else the can do with not-so-humble lanyard.<\/p>\n

    \n
  1. Give the lanyard value. The lanyard should be viewed as an advertising opportunity. If the lanyard is for a resort, perhaps having a restaurant offer a free appetizer when presenting the lanyard will give it value past the event.<\/li>\n
  2. Make the lanyard unique. Alternatively, the lanyard could be stamped with one of those patches that has embedded video for a unique advertising stunt. If the lanyard is for an event, count on it being viewed several hundred times a day. Perhaps the lanyards could be coded to identify certain groups, so that a lanyard with a green dot represents marketers. This would make it easier for marketers or whatever group to find each other at mixers and hospitality suites.<\/li>\n
  3. Make the lanyard personal as possible to the organization or event, and then provide the wearer with a reason to hang on to the lanyard, beyond sentimental value. Perhaps the lanyard could be used as a ticket for a drawing or other prize.\n

    People may turn up their noses art name tags, but for whatever reason they\u2019re more than happy to hand a small sign around their necks, especially if it defines them as part of the in crowd.<\/li>\n

  4. Tie the lanyard to a social media project could also be tied into a social media project on Facebook or Pinterest.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    Marketers looking for the next big thing in promotional Item might want to consider the humble lanyard. Journalists, event attenders, and trade show presenters are among the core lanyard-wearing population. Veteran attendees have been known to collect their lanyards, and turn them into a mosaic. Sporting a lanyard makes one a member of the \u201cin crowd,\u201d however briefly, so marketers would be advised to wonder what else the can do with not-so-humble lanyard. Give the lanyard value. The lanyard should be viewed as an advertising opportunity. If the lanyard is for a resort, perhaps having a restaurant offer a free appetizer when presenting the lanyard will give it value past the event. Make the lanyard unique. Alternatively, the lanyard could be stamped with one of …<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"yes","footnotes":""},"categories":[14],"tags":[125,7,61,933],"class_list":["post-344","post","type-post","status-publish","format-standard","hentry","category-promotional-items","tag-lanyard","tag-marketing","tag-promotional-lanyards","tag-promotional-products"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/posts\/344","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/comments?post=344"}],"version-history":[{"count":0,"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/posts\/344\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/media?parent=344"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/categories?post=344"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/tags?post=344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}