Whether you\u2019re a newbie or a trade show veteran, it\u2019s hard to think of everything when preparing to go to a major trade show. At times like these, it\u2019s best to have a master list of things to be checked off and hopefully no longer worried about. Whether you\u2019re the supervisor, a solo, or a marketing department manager, you\u2019re likely to run up against some form of trade show management. Here are some tips to make the task easier:<\/p>\n
<\/p>\n
1. Make a complete to-do list–your \u201cbattle plan.\u201d\u00a0Break it down into distinct categories such as booth, staff, or demo.<\/p>\n
<\/p>\n
2. Become buddies with the event organizer. A no brainer. The organizer knows everything about the show from the number of participants to the size of the swag bag.<\/p>\n
<\/p>\n
3. Keep the signage simple–think of your booth from a passerby\u2019s perspective, i.e., someone who knows next to nothing about your product or service.<\/p>\n
4. Have a lead retrieval process and drill down on it. How many backpacks are giving<\/p>\n
away and how many solid leads and eventual sales do we expect as a result?<\/p>\n
5. Follow up on leads–have a system by specialty or geography or seniority to determine who is responsible for following up on leads, and how will leads be divided among team members?<\/p>\n
<\/p>\n
6. Offer a booth promotion and giveaway. Who gets the swag? It\u2019s wise to have a \u201churdle,\u201d such as requiring a demo, in order to separate the\u00a0tchotchke hounds from the true prospects. Do an instant comparison to last year–is this year better, why or why not?<\/p>\n
<\/p>\n
7. Choose the right booth staff–outgoing, articulate, and knowledgeable about your product. Provide training and talking points. Don\u2019t eat in the booth.<\/p>\n
<\/p>\n
8. Consider eye-catching attire that complements your booth, bit not at the expense of being tacky. Test it at home to see if it works for your product.<\/p>\n
<\/p>\n
9. Build a live demo and script.<\/p>\n
<\/p>\n
10. Create a booth staff schedule and include everyone\u2019s contact information, including mobile.<\/p>\n","protected":false},"excerpt":{"rendered":"
Whether you\u2019re a newbie or a trade show veteran, it\u2019s hard to think of everything when preparing to go to a major trade show. At times like these, it\u2019s best to have a master list of things to be checked off and hopefully no longer worried about. Whether you\u2019re the supervisor, a solo, or a marketing department manager, you\u2019re likely to run up against some form of trade show management. Here are some tips to make the task easier: 1. Make a complete to-do list–your \u201cbattle plan.\u201d\u00a0Break it down into distinct categories such as booth, staff, or demo. 2. Become buddies with the event organizer. A no brainer. The organizer knows everything about the show from the number of participants to the size …<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"yes","footnotes":""},"categories":[69],"tags":[],"class_list":["post-308","post","type-post","status-publish","format-standard","hentry","category-trade-show-tips"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/posts\/308","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/comments?post=308"}],"version-history":[{"count":0,"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/posts\/308\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/media?parent=308"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/categories?post=308"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/tags?post=308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}