Bing It On<\/a>\u201d search engine challenge, I binged and googled \u201cpeople feel under appreciated.\u201d The result? Google yielded 3.7 million hits, and Bing 2.18 million hits.<\/p>\nThat\u2019s a lot of under appreciation. Many of the responses are articles that are supposed to help the person feeling under appreciated (as if there\u2019s something wrong with them) and of course no one appreciates a whiner or someone who needs to be \u201cbuffed out\u201d every nine seconds.<\/p>\n
But, from a marketing perspective, if customers feel under appreciated they might go someplace that appreciates them more. What can anyone do to make their customers feel more appreciated?<\/p>\n
Communicate Appreciation<\/h3>\n
Communicate it. Specifically, amazon.com gives away mp3s. My system isn\u2019t set up to get into amazon\u2019s mp3 appreciation program, as I have a Mac, and there\u2019s itunes to consider and all that. But, I\u2019m glad they\u2019re trying.<\/p>\n
My insurance agent sends me a card on my birthday. Is that why I stay with her agency? No, she also gives me a great rate. But it doesn\u2019t hurt.<\/p>\n
Retailers hand out affinity cards that get the customer a discount for so many items purchased. That\u2019s cool, but what if one day they just laid something on you just to say thanks. You\u2019d think they were up to something.<\/p>\n
Quite possibly, the best appreciators you never heard of or have forgotten about is \u201cHome Grocer.\u201d This was a food delivery chain that flourished during the dot com era. Not only did Home Grocer deliver a cold six-pack to your door, their delivery guy wore plastic booties in the house so as not to drag any mud in, and they would just lay some fruit on you at no extra charge. (The marketing angle was to prove they could deliver cold, fresh fruit.)<\/p>\n
Needless to say, I bought fruit and beer and meat from them, because everything was cold, fresh, and a little bit of it was free.<\/p>\n
Take a look at your business for ways you can show your customers some appreciation. Even if it\u2019s only a birthday card, it will brighten their day, and they will think better of you for it.<\/p>\n
And that goes a long way in an under appreciated world.<\/h3>\n","protected":false},"excerpt":{"rendered":"
Everywhere you go, people feel unappreciated. Another day, another dollar at the job. I spend thousands of dollars with these people, and what have they done for me? \u201cNobody even knows I\u2019m here.\u201d You may have heard these sentiments. You maybe have even thought these sentiments. From a marketing perspective, it\u2019s not good to have so much under appreciation out there. Just for fun, and in light of Bing\u2019s \u201cBing It On\u201d search engine challenge, I binged and googled \u201cpeople feel under appreciated.\u201d The result? Google yielded 3.7 million hits, and Bing 2.18 million hits. That\u2019s a lot of under appreciation. Many of the responses are articles that are supposed to help the person feeling under appreciated (as if there\u2019s something wrong with them) and …<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"yes","footnotes":""},"categories":[66],"tags":[95,97,96],"class_list":["post-278","post","type-post","status-publish","format-standard","hentry","category-marketing-advice","tag-appreciation","tag-business-advice","tag-show-your-appreciation"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/posts\/278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/comments?post=278"}],"version-history":[{"count":0,"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/posts\/278\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/media?parent=278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/categories?post=278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/tags?post=278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"Brand](\"http:\/\/www.brandme.com.au\/blog\/wp-content\/uploads\/2012\/11\/brand_me_show_your_appreciation-230x300.jpg\" "\\"Brand")
From a marketing perspective, it\u2019s not good to have so much under appreciation out there. Just for fun, and in light of Bing\u2019s \u201c