Pandas and penguins were never such feared animals as they are now. Since Google\u2019s algorithm updates have taken the name of these animals, they now often strike fear into the hearts and minds of many website owners and digital marketers. However, Google is really doing websites a favor because they are forcing ones who didn\u2019t use best practices and promote the best user experience to change. Of course, businesses that were penalised won\u2019t consider it a \u201cfavor\u201d, but there are ways to recover and keep from getting penalised in the future.<\/p>\n
In late September, Google rolled out its latest Panda algorithm update 4.1. It is being called a softer Panda update because, according to Pierre Far, Google Webmaster Trends Analyst, the latest update is aimed at keeping the rankings of high-quality small and medium sized businesses. He posted the following message to his Google+ Page<\/a> on 25 September.<\/p>\n Panda update rolling out<\/em><\/strong><\/p>\n Earlier this week, we started a slow rollout of an improved Panda algorithm, and we expect to have everything done sometime next week.<\/p>\n Based on user (and webmaster!) feedback, we\u2019ve been able to discover a few more signals to help Panda identify low-quality content more precisely. This results in a greater diversity of high-quality small- and medium-sized sites ranking higher, which is nice.<\/p>\n Depending on the locale, around 3-5% of queries are affected.<\/em><\/p>\n <\/p>\n This certainly bodes well for small and medium sized businesses to see that Google is paying attention to them and to webmasters too. Maintaining your Google rankings really is about following best practices and adding fresh, relevant, and engaging content to your website on a regular basis. If you website is static, has broken links, or does not have enough content, then you can expect that Google\u2019s algorithms will not favor your site to be shown in rankings for your keyword searches. A MarketingLand article<\/a> outlines 5 of the key reasons why your site would be penalised by the Panda 4.1 algorithm:<\/p>\n If you maintain an affiliate site, it is imperative that you keep up with publishing new and informative content on your site rather than just linking to affiliate deals. Help your visitors and offer tips, details, and other relevant information. If you were wrongly using any of the shady practices such as keyword stuffing, making doorway pages, or being deceptive in any way, this should never be on the agenda for a website. Long term success comes from best practices and never from short cuts. Use your time efficiently and produce unique and informative content that is aimed at helping your website visitors and you will be just fine in Google\u2019s book!<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Pandas and penguins were never such feared animals as they are now. Since Google\u2019s algorithm updates have taken the name of these animals, they now often strike fear into the hearts and minds of many website owners and digital marketers. However, Google is really doing websites a favor because they are forcing ones who didn\u2019t use best practices and promote the best user experience to change. Of course, businesses that were penalised won\u2019t consider it a \u201cfavor\u201d, but there are ways to recover and keep from getting penalised in the future. In late September, Google rolled out its latest Panda algorithm update 4.1. It is being called a softer Panda update because, according to Pierre Far, Google Webmaster Trends Analyst, the latest update is aimed …<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"yes","footnotes":""},"categories":[3,66],"tags":[25,855,836,93,857,856],"class_list":["post-2689","post","type-post","status-publish","format-standard","hentry","category-internet-marketing","category-marketing-advice","tag-google","tag-google-panda","tag-marketing-help","tag-marketing-tips","tag-search-engine-optimisation","tag-seo"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/posts\/2689","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/comments?post=2689"}],"version-history":[{"count":0,"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/posts\/2689\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/media?parent=2689"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/categories?post=2689"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/tags?post=2689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n