![\"BrandMe](\"http:\/\/www.brandme.com.au\/blog\/wp-content\/uploads\/2014\/08\/promo-products-last-longer.jpg\")
<\/a><\/p>\nPromotional Products Generate Customers and Loyalty<\/strong><\/p>\n The typical promotional product is kept for 12 months and many are used every business day. The key here is being sure that the promotional products you give away are useful to the recipient while also being relevant to your brand. When you find the right promotional product, your brand will be remembered and you will have a happy and loyal customer that uses your gift on a regular basis.<\/p>\n Promotional Products Usage Home vs. Office<\/strong><\/p>\n Over one half (56%) of promotional products are kept at home. Over one-quarter (28%) of promotional products are used at the office. Depending on your product or service you want to gear your branded gift to be useful at the home or the office. In some cases, promotional gifts might be kept in a woman\u2019s purse or in the recipient\u2019s car.<\/p>\n Promotional Products Deliver Impressions Over a Long Period of Time<\/strong><\/p>\n Promotional products that are kept for a long period of time rack up those impressions; and not just on the recipient who is using the product, but their friends, relatives, and pretty much anyone they come in contact with while using it. This is a much longer impression period than any other form of advertising that is even closely comparable in cost to promotional products. 82% of recipients of promotional products keep items that are useful. What is useful? You might want to survey your audience or test out a few different small runs of promotional products to see which ones have more usefulness and longevity. Statistically pens, mugs, umbrellas, and electronic gadgets are reported to be useful in surveys about the topic. Depending on your product or service, you should gear your promotional giveaways to your brand and your industry.<\/p>\n Promotional Products Provide a High Name Recognition <\/strong><\/p>\n Promotional products make your brand very memorable with recipients. They will remember your company name after using your promotional product more often than with other forms of advertising such as television, radio, or print media. No other advertising medium provides anywhere close to the name recognitions associated with promotional products.<\/p>\n Instant Brand Recall<\/strong><\/p>\n<\/p>\n<\/a><\/p>\n<\/a><\/p>\n<\/a><\/p>\n