{"id":1983,"date":"2014-03-13T13:41:07","date_gmt":"2014-03-13T13:41:07","guid":{"rendered":"http:\/\/www.brandme.com.au\/blog\/?p=1983"},"modified":"2014-03-17T13:42:48","modified_gmt":"2014-03-17T13:42:48","slug":"australian-consumers-lack-influence","status":"publish","type":"post","link":"https:\/\/www.brandme.com.au\/blog\/2014\/03\/australian-consumers-lack-influence\/","title":{"rendered":"Australian Consumers Lack Influence"},"content":{"rendered":"<p>A study conducted by IBM exposed that Australian business leaders are not as influenced by consumers as other countries. Based on the findings, you can expect this to change in the future because 87% of Australian C-suite members plan to triple their efforts to collaborate with customers. That is up from 29% who say they have strong collaboration with customers today. IBM\u2019s study interviewed 97 Australian C-suite leaders. The focus of the questions was on customer empowerment and responding to consumers\u2019 rapid digitisation. Here are some other <a href=\"http:\/\/www.marketingmag.com.au\/news\/report-australian-customers-wield-less-influence-on-business-leaders-than-in-other-country-50392\/#.UyEs9PldWzs\">findings from the study<\/a>:<\/p>\n<ul>\n<li>Less than 50% are strongly influenced by\u00a0customers\u00a0today,<\/li>\n<li>87% called out customer collaboration as their top priority\u00a0over\u00a0the coming\u00a0five\u00a0years,<\/li>\n<li>92% will choose digital as the lead channel to engage with\u00a0customers\u00a0in the\u00a0next\u00a0three\u00a0to\u00a0five\u00a0years and<\/li>\n<li>Two-thirds currently feel they have a weak digital strategy \u2013 or none at all.<\/li>\n<\/ul>\n<p><b>Takeaways for Australian Businesses:<\/b><\/p>\n<p>Based on this data, businesses in Australia can learn how to get an edge up on their competition. If your business is currently employing a strong digital strategy, you are already ahead of the game, keep innovating and developing new strategies. If you do fall into the category of the business leaders who have not been influenced, start listening to your customers. Utilise surveys, engagement, and customer reviews to start listening to the voice of your customer. Being more in tune with your customers allows your business to thrive with satisfied, loyal customers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A study conducted by IBM exposed that Australian business leaders are not as influenced by consumers as other countries. Based on the findings, you can expect this to change in the future because 87% of Australian C-suite members plan to triple their efforts to collaborate with customers. That is up from 29% who say they have strong collaboration with customers today. IBM\u2019s study interviewed 97 Australian C-suite leaders. The focus of the questions was on customer empowerment and responding to consumers\u2019 rapid digitisation. Here are some other findings from the study: Less than 50% are strongly influenced by\u00a0customers\u00a0today, 87% called out customer collaboration as their top priority\u00a0over\u00a0the coming\u00a0five\u00a0years, 92% will choose digital as the lead channel to engage with\u00a0customers\u00a0in the\u00a0next\u00a0three\u00a0to\u00a0five\u00a0years and Two-thirds currently feel they &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"yes","footnotes":""},"categories":[26,66],"tags":[293,666,932],"class_list":["post-1983","post","type-post","status-publish","format-standard","hentry","category-australian-news","category-marketing-advice","tag-australia","tag-australian-consumers","tag-australian-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/posts\/1983","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/comments?post=1983"}],"version-history":[{"count":0,"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/posts\/1983\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/media?parent=1983"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/categories?post=1983"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/tags?post=1983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}