{"id":1924,"date":"2014-03-11T18:02:02","date_gmt":"2014-03-11T18:02:02","guid":{"rendered":"http:\/\/www.brandme.com.au\/blog\/?p=1924"},"modified":"2014-03-11T18:02:02","modified_gmt":"2014-03-11T18:02:02","slug":"connecting-digitally-with-aussie-moms","status":"publish","type":"post","link":"https:\/\/www.brandme.com.au\/blog\/2014\/03\/connecting-digitally-with-aussie-moms\/","title":{"rendered":"Connecting Digitally with Aussie Moms"},"content":{"rendered":"<p>Aussie mums wield a great deal of buying power. $132 billion in buying power spent annually. Just like most Australians, mums are reliant on technology and mobile device usage is increasing among this segment. In fact, according to a <a href=\"http:\/\/www.reborn.com.au\/blog\/wp-content\/uploads\/2013\/12\/REBORNResearchReport_MumsTech_Final.pdf\">recent study<\/a> \u00a0conducted by Reborn and Lion, mums are one of the most connected and digitally savvy audiences in the world. Is your brand taking this into consideration when targeting this important segment?<\/p>\n<p>Consider these statistics from the study:<\/p>\n<ul>\n<li>65% of Australians now have a smartphone<\/li>\n<li>80% of Australian women 25-54 years old have a smartphone<\/li>\n<li>46% don\u2019t own a tablet<\/li>\n<li>Of Tablet owners: 42% own an iPad, 14% Android, 10% eReader<\/li>\n<\/ul>\n<p><a href=\"http:\/\/www.brandme.com.au\/blog\/wp-content\/uploads\/2014\/03\/aussie-mums.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1925\" alt=\"Aussie Mums\" src=\"http:\/\/www.brandme.com.au\/blog\/wp-content\/uploads\/2014\/03\/aussie-mums.jpg\" width=\"577\" height=\"416\" srcset=\"https:\/\/www.brandme.com.au\/blog\/wp-content\/uploads\/2014\/03\/aussie-mums.jpg 577w, https:\/\/www.brandme.com.au\/blog\/wp-content\/uploads\/2014\/03\/aussie-mums-300x216.jpg 300w\" sizes=\"auto, (max-width: 577px) 100vw, 577px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.marketingmag.com.au\/news\/infographic-connecting-with-the-modern-australian-mum-49641\/#.Ux51tvldWzu\">Photo Credit<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.brandme.com.au\/blog\/wp-content\/uploads\/2014\/03\/aussie-mums2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1926\" alt=\"Aussie Mums 2\" src=\"http:\/\/www.brandme.com.au\/blog\/wp-content\/uploads\/2014\/03\/aussie-mums2.jpg\" width=\"577\" height=\"443\" srcset=\"https:\/\/www.brandme.com.au\/blog\/wp-content\/uploads\/2014\/03\/aussie-mums2.jpg 577w, https:\/\/www.brandme.com.au\/blog\/wp-content\/uploads\/2014\/03\/aussie-mums2-300x230.jpg 300w\" sizes=\"auto, (max-width: 577px) 100vw, 577px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.marketingmag.com.au\/news\/infographic-connecting-with-the-modern-australian-mum-49641\/#.Ux51tvldWzu\">Photo Credit<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aussie mums wield a great deal of buying power. $132 billion in buying power spent annually. Just like most Australians, mums are reliant on technology and mobile device usage is increasing among this segment. In fact, according to a recent study \u00a0conducted by Reborn and Lion, mums are one of the most connected and digitally savvy audiences in the world. Is your brand taking this into consideration when targeting this important segment? Consider these statistics from the study: 65% of Australians now have a smartphone 80% of Australian women 25-54 years old have a smartphone 46% don\u2019t own a tablet Of Tablet owners: 42% own an iPad, 14% Android, 10% eReader &nbsp; Photo Credit &nbsp; &nbsp; Photo Credit &nbsp;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"yes","footnotes":""},"categories":[26,9,3],"tags":[627,932,218],"class_list":["post-1924","post","type-post","status-publish","format-standard","hentry","category-australian-news","category-brand-management","category-internet-marketing","tag-australian-moms","tag-australian-news","tag-brandme"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/posts\/1924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/comments?post=1924"}],"version-history":[{"count":0,"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/posts\/1924\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/media?parent=1924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/categories?post=1924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/tags?post=1924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}