![\"Floq](\"http:\/\/www.brandme.com.au\/blog\/wp-content\/uploads\/2012\/10\/Floq-Logo.jpg\" "\\"Floq"){kind=logo}
<\/a><\/p>\nFloq co-founder Jonah Cacioppe says the company\u2019s vision is to help marketers see the \u201cbigger picture.\u201d<\/p>\n
\u201cIf you ask a few questions to your customers about what they think of your new branding, there\u2019s currently no way to find out how their opinion compares to everyone else out there<\/em>,\u201d Cacioppe explained. \u201cGetting feedback from customers is useful; but knowing how your results compare against others in your industry gives you a clear picture of what that feedback means<\/em>.\u201d<\/p>\n \u201cThat\u2019s why we\u2019ve built comparative benchmarking into Floq\u2019s core,\u201d he added. \u201cWe believe context is king, and without benchmarking to compare responses across time, location and other demographics, you\u2019re monkeying around like a ship\u2019s captain without a map<\/em>.\u201d<\/p>\n Cacioppe said sharing is another feature of the online survey application.<\/p>\n \u201cLife is more fun when we share<\/em>,\u201d\u00a0 he noted. \u201cSharing knowledge means we all grow, after all we often have the same questions, we just don\u2019t know someone else asked that same question yesterday. Floq solves this by sharing questions and anonymous answers<\/em>.\u201d<\/p>\n Floq\u2019s autosuggest feature dishes up options as you type and shows how many people have used this question before you, so users can always compare their feedback to the rest of the world. And if users don\u2019t see anything they like, Floq lets them make their own survey, making it easier for the next person conducting a similar survey. As user numbers grow, marketers will find they have more and more context around their initial questions.<\/p>\nSharing Questions<\/h2>\n