{"id":1023,"date":"2013-05-17T16:30:39","date_gmt":"2013-05-17T16:30:39","guid":{"rendered":"http:\/\/www.brandme.com.au\/blog\/?p=1023"},"modified":"2013-05-17T16:37:00","modified_gmt":"2013-05-17T16:37:00","slug":"what-influences-purchasing","status":"publish","type":"post","link":"https:\/\/www.brandme.com.au\/blog\/2013\/05\/what-influences-purchasing\/","title":{"rendered":"What Influences Purchasing?"},"content":{"rendered":"

The e-commerce company BigCommerce<\/a> recently did a study on purchasing decisions to see what factors affect purchasing online. It is illustrated in the infographic below, but we will highlight some of the statistics for you:<\/p>\n


\n\"BrandMe<\/a><\/center><\/p>\n

What Factors Influence Online Purchasing:<\/b><\/h3>\n
    \n
  • Product Quality 56%<\/li>\n
  • Free Shipping 49%<\/li>\n
  • Easy Return 35%<\/li>\n
  • Customer Reviews 33%<\/li>\n
  • Visual Search 30%<\/li>\n
  • Great Navigation 26%<\/li>\n
  • Checkout Ease 24%<\/li>\n
  • Multiple Options 24%<\/li>\n
  • Special Size 12%<\/li>\n
  • New Product 10%<\/li>\n<\/ul>\n

    Most Important Features of a Multi-Channel Retailers:<\/b><\/h3>\n
      \n
    • Competitive Pricing 80%<\/li>\n
    • Online Purchase 62%<\/li>\n
    • Delivery Speed 54%<\/li>\n
    • In-Store Pickup 45%<\/li>\n
    • Loyalty Rewards 38%<\/li>\n
    • Online Reviews 38%<\/li>\n
    • How-Tos& Demos 36%<\/li>\n
    • Store Pickup 33%<\/li>\n
    • Word of Mouth 32%<\/li>\n
    • Social Advice 18%<\/li>\n<\/ul>\n

      How the Web Impacts Shopping:<\/b><\/h3>\n
        \n
      • 62% of shoppers research big-ticket items in-store before buying online<\/li>\n
      • 9 out of 10 users say they watch videos about the tech products they may buy<\/li>\n
      • 54% of shoppers are smartphone owners<\/li>\n
      • 76% of shoppers who own smartphones use them while shopping<\/li>\n
      • 50% of shoppers use smartphones while shopping to check prices, promotions, product reviews or product information<\/li>\n<\/ul>\n

        How Social Media Impacts Shopping:<\/b><\/h3>\n
          \n
        • 81% say posts from their friends directly influence their purchase decision<\/li>\n
        • 30% are most likely to respond to brand offers when the have been reposted by a friend<\/li>\n
        • 38% of moms are more likely than other women to purchase from brands they \u201clike\u201d on Facebook<\/li>\n
        • 44% of people are most likely to engage with branded content that contains pictures<\/li>\n
        • 40% of people are most likely to engage with branded content that contains status updates<\/li>\n<\/ul>\n

          37% of people are most likely to engage with branded content that contains videos<\/p>\n","protected":false},"excerpt":{"rendered":"

          The e-commerce company BigCommerce recently did a study on purchasing decisions to see what factors affect purchasing online. It is illustrated in the infographic below, but we will highlight some of the statistics for you: What Factors Influence Online Purchasing: Product Quality 56% Free Shipping 49% Easy Return 35% Customer Reviews 33% Visual Search 30% Great Navigation 26% Checkout Ease 24% Multiple Options 24% Special Size 12% New Product 10% Most Important Features of a Multi-Channel Retailers: Competitive Pricing 80% Online Purchase 62% Delivery Speed 54% In-Store Pickup 45% Loyalty Rewards 38% Online Reviews 38% How-Tos& Demos 36% Store Pickup 33% Word of Mouth 32% Social Advice 18% How the Web Impacts Shopping: 62% of shoppers research big-ticket items in-store before buying online 9 out …<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"yes","footnotes":""},"categories":[3],"tags":[218,326,285,325],"class_list":["post-1023","post","type-post","status-publish","format-standard","hentry","category-internet-marketing","tag-brandme","tag-buyer-habits","tag-internet-marketing-2","tag-purchasing"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/posts\/1023","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/comments?post=1023"}],"version-history":[{"count":0,"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/posts\/1023\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/media?parent=1023"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/categories?post=1023"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brandme.com.au\/blog\/wp-json\/wp\/v2\/tags?post=1023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}