{"version":"1.0","provider_name":"BrandMe","provider_url":"https:\/\/www.brandme.com.au\/blog","author_name":"admin","author_url":"https:\/\/www.brandme.com.au\/blog\/author\/admin\/","title":"Learn From these 5 Rebranding Mistakes - BrandMe","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"J32x0MiflW\"><a href=\"https:\/\/www.brandme.com.au\/blog\/2014\/06\/learn-from-these-5-rebranding-mistakes\/\">Learn From these 5 Rebranding Mistakes<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.brandme.com.au\/blog\/2014\/06\/learn-from-these-5-rebranding-mistakes\/embed\/#?secret=J32x0MiflW\" width=\"600\" height=\"338\" title=\"&#8220;Learn From these 5 Rebranding Mistakes&#8221; &#8212; BrandMe\" data-secret=\"J32x0MiflW\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.brandme.com.au\/blog\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","description":"Rebranding your company is definitely more difficult than developing the brand in the first place. There are plenty of companies that have tried to rebrand their name, logo, or design and have failed miserably at it. Here are their examples to learn from the mistakes of the past. You Have More than a Name or Logo: If you want to change your company\u2019s logo, be sure that you have a purpose behind the new logo and that it accurately represents your brand and your story. Restaurant chain Olive Garden recently decided to change their logo in an attempt to boost falling sales. Instead, their new logo was met with a great deal of criticism from customers on social media. Don\u2019t Forget Your Market Position: It &hellip;","thumbnail_url":"http:\/\/www.brandme.com.au\/blog\/wp-content\/uploads\/2014\/06\/tropicana.jpg"}