{"version":"1.0","provider_name":"BrandMe","provider_url":"https:\/\/www.brandme.com.au\/blog","author_name":"Eric Thomas","author_url":"https:\/\/www.brandme.com.au\/blog\/author\/eric\/","title":"Paid Search Advertising Tips - BrandMe","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"9u7QusBELZ\"><a href=\"https:\/\/www.brandme.com.au\/blog\/2014\/04\/paid-search-advertising-tips\/\">Paid Search Advertising Tips<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.brandme.com.au\/blog\/2014\/04\/paid-search-advertising-tips\/embed\/#?secret=9u7QusBELZ\" width=\"600\" height=\"338\" title=\"&#8220;Paid Search Advertising Tips&#8221; &#8212; BrandMe\" data-secret=\"9u7QusBELZ\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.brandme.com.au\/blog\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","description":"It\u2019s no secret that the paid search advertising landscape has changed over the last two years. Since Google\u2019s algorithm updates have made getting ranked naturally more challenging many websites have resorted to paid search advertising. The result is that the paid side of search has also become more difficult to master within budgets.\u00a0 The key to maintaining a positive ROI for paid search campaigns is constant monitoring and reviewing your ads, keywords, and placement. Here are 4 tips for keeping your paid listings fresh and beneficial as found in SearchEngineWatch: Every Six Months: Review and reset the structure of your campaigns. Your campaigns have so much data, and that data should be used to research how your paid search campaigns measure up to market level &hellip;","thumbnail_url":"http:\/\/www.brandme.com.au\/assets\/images\/logotype.png"}