{"version":"1.0","provider_name":"BrandMe","provider_url":"https:\/\/www.brandme.com.au\/blog","author_name":"Eric Thomas","author_url":"https:\/\/www.brandme.com.au\/blog\/author\/eric\/","title":"New Coke Campaign Causing Controversy - BrandMe","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"bjLohFU1Ya\"><a href=\"https:\/\/www.brandme.com.au\/blog\/2014\/03\/new-coke-campaign-causing-controversy\/\">New Coke Campaign Causing Controversy<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.brandme.com.au\/blog\/2014\/03\/new-coke-campaign-causing-controversy\/embed\/#?secret=bjLohFU1Ya\" width=\"600\" height=\"338\" title=\"&#8220;New Coke Campaign Causing Controversy&#8221; &#8212; BrandMe\" data-secret=\"bjLohFU1Ya\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.brandme.com.au\/blog\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","description":"Last year, we told you about a popular Coca Cola ad campaign. The successful campaign used personalisation to influence branding and sales. This year Coca Cola is meeting controversy with a billboard advertising campaign called \u201cYou\u2019re On\u201d. As you might imagine it is causing a stir when the Diet Coke logo is placed after the campaign slogan and reads \u201cYou\u2019re On Coke\u201d. &nbsp; Photo Credit: MarketingMag.com.au Coca Cola\u2019s intention with the \u201cYou\u2019re On\u201d campaign is to highlight and salute people that are at the top of their game and honour their achievements. Diet Coke wanted to support young achievers in their best efforts. Instead, they are being called out on Twitter for insinuating that Coca Cola drinkers are using an illegal drug. No doubt Coca &hellip;","thumbnail_url":"http:\/\/www.brandme.com.au\/assets\/images\/logotype.png"}