{"version":"1.0","provider_name":"BrandMe","provider_url":"https:\/\/www.brandme.com.au\/blog","author_name":"Eric Thomas","author_url":"https:\/\/www.brandme.com.au\/blog\/author\/eric\/","title":"Marketing in \u201cTough Times\u201d - BrandMe","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"HBDvmYpDZ1\"><a href=\"https:\/\/www.brandme.com.au\/blog\/2013\/01\/marketing-in-tough-times\/\">Marketing in \u201cTough Times\u201d<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.brandme.com.au\/blog\/2013\/01\/marketing-in-tough-times\/embed\/#?secret=HBDvmYpDZ1\" width=\"600\" height=\"338\" title=\"&#8220;Marketing in \u201cTough Times\u201d&#8221; &#8212; BrandMe\" data-secret=\"HBDvmYpDZ1\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.brandme.com.au\/blog\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/www.brandme.com.au\/blog\/wp-content\/uploads\/2013\/01\/brandme_marketing-channel.jpg","thumbnail_width":800,"thumbnail_height":600,"description":"By now, everyone has heard the expression \u201cmarketing in tough times\u201d so often that it\u2019s become a cliche. But, then, most cliches have the ring of truth&#8211;that\u2018s why they\u2019re cliches&#8211;and after while it is true that if something goes on long enough it will become the \u201cnew normal\u201d and people will adjust their expectations to whatever that might be. At some point, \u201ctough times\u201d gets \u201cbaked in the cake\u201d as they say on Wall Street. This doesn\u2019t mean the economic conditions still won\u2019t be a factor, it just means certain conditions will be taken for granted as we discuss future business plans. But we\u2019ll still need to be marketing. Why consumers buy or don\u2019t buy has always been something of a mystery with many different &hellip;"}