{"version":"1.0","provider_name":"BrandMe","provider_url":"https:\/\/www.brandme.com.au\/blog","author_name":"Eric Thomas","author_url":"https:\/\/www.brandme.com.au\/blog\/author\/eric\/","title":"What\u2019s Your \u201cHoly *^%$$\u201d Plan? - BrandMe","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"x4r4VptBXG\"><a href=\"https:\/\/www.brandme.com.au\/blog\/2012\/12\/whats-your-holy-plan\/\">What\u2019s Your \u201cHoly *^%$$\u201d Plan?<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.brandme.com.au\/blog\/2012\/12\/whats-your-holy-plan\/embed\/#?secret=x4r4VptBXG\" width=\"600\" height=\"338\" title=\"&#8220;What\u2019s Your \u201cHoly *^%$$\u201d Plan?&#8221; &#8212; BrandMe\" data-secret=\"x4r4VptBXG\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.brandme.com.au\/blog\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","description":"In the best of all worlds, marketers are representing wonderful products to a receptive audience that will award their diligence with positive stories across a variety of communications platforms (print, digital, TV, social media). Were it only that simple. A major problem for marketers is when all their hard work goes up in smoke due to something beyond their control. What can go wrong? Virtually everything. The product isn\u2019t all it\u2019s cracked up to be. That\u2019s not hard to overcome, improve the product. The audience is indifferent. We\u2019ll just have to work harder, and be more creative, so someone will pay attention to us. Integrity Scare The sure-fire, french-fried horror story, however, is when the company has done something wrong that beings into question its &hellip;","thumbnail_url":"http:\/\/www.brandme.com.au\/blog\/wp-content\/uploads\/2012\/12\/brandme_integrity-300x226.jpg"}