{"version":"1.0","provider_name":"BrandMe","provider_url":"https:\/\/www.brandme.com.au\/blog","author_name":"Eric Thomas","author_url":"https:\/\/www.brandme.com.au\/blog\/author\/eric\/","title":"It\u2019s So Old, It\u2019s New - BrandMe","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"jWnoqpPe28\"><a href=\"https:\/\/www.brandme.com.au\/blog\/2012\/12\/its-so-old-its-new\/\">It\u2019s So Old, It\u2019s New<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.brandme.com.au\/blog\/2012\/12\/its-so-old-its-new\/embed\/#?secret=jWnoqpPe28\" width=\"600\" height=\"338\" title=\"&#8220;It\u2019s So Old, It\u2019s New&#8221; &#8212; BrandMe\" data-secret=\"jWnoqpPe28\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.brandme.com.au\/blog\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","description":"One of the best songs ever written about marketing&#8211;and really how many are there?&#8211;is \u201cStep Right Up,\u201d by the gravelly voiced singer Tom Waits. In about five minutes, Waits hits every sales cliche known to mankind, including the need for change, \u201cChange your shorts, change your life, change into a nine-year-old Hindu boy, get rid of your wife&#8230;.\u201d But it\u2019s a truism that a reliable way to get consumers interested in your product is to claim it\u2019s new. If it\u2019s new, there\u2019s nothing wrong with it (so far). In our fast-paced age, there are the instances of the new pharmaceutical product that cures the common headache, and then a few months later, there are the lawsuit commercials asking, \u201cDid you take Vioxx?\u201d But, by and &hellip;","thumbnail_url":"http:\/\/www.brandme.com.au\/blog\/wp-content\/uploads\/2012\/12\/brandme_antique_dollar-300x300.jpg"}